Nintendo Backs Handheld Learning

Friday 21st September/... Handheld Learning today announced that Nintendo is an official sponsor of the Handheld Learning Conference and Exhibition, to be held on 10-12th October 2007 at Central Hall Westminster, London.

With the use of handheld technology– from mobile phones, PDAs, iPods to games consoles– reaching phenomenal levels, the Handheld Learning Conference and Exhibition is the place for opinion formers, policy makers and practitioners to debate the importance of“always on” learning.

Today’s announcement of Nintendo becoming a major sponsor of the Handheld Learning Conference and Exhibition demonstrates how the learning and entertainment sectors are rapidly converging. The benefits of video gaming technology have previously perceived to have been limited to improving hand to eye co-ordination, however, they are now being recognised has having an important impact on young learners cognitive and social development.

The type of complex, abstract problem solving required to participate in modern games, as well as the seamless adaptation to different user interfaces equips learners for a future where the traditional desktop PC is likely to be regarded as antiquated as a typewriter is perceived today.

David Yarnton, General Manager, Nintendo UK says:

“The Handheld Learning Conference and Exhibition brings together so many thought-leaders it is natural that Nintendo gets involved with this important educational conference. As the biggest supplier of handheld entertainment, Nintendo is already driving learning across all age groups with its products, in particular the Touch Generations series, including Dr Kawashima’s Brain Training: How Old is Your Brain? and Big Brain Academy. So we’re delighted to play our part, furthering the developing role of handheld devices in learning.”

Graham Brown-Martin, Managing Director, Handheld Learning, says:

“The majority of gaming devices¬– and particularly those by Nintendo– all feature local and wide area networking capabilities, which are exploited by its software titles to enable positive social interaction and networks. Whilst the world has been focussing on the $100 laptop Nintendo had already developed one in the form of the Nintendo DS.”

For more information about the Handheld Learning Conference and Exhibition, go to

www.handheldlearning2007.com

Ends


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