NINTENDO DROPPING PRICES OF NINTENDO DSI AND NINTENDO DSI XL SYSTEMS ON SEPT. 12

REDMOND, Wash., Aug. 30, 2010 - Nintendo is dropping the suggested retail price of its Nintendo DSi TM and Nintendo DSi XL TM video game systems. Effective Sept. 12, the new suggested retail price of the Nintendo DSi system will be $149.99, while the new suggested retail price for the Nintendo DSi XL system will be $169.99. The Nintendo DS TM Lite model will remain at a suggested retail price of $129.99. The Nintendo DS family of video game systems is the best-selling in the history of the U.S. and worldwide. The new prices offer consumers tremendous value for their money while providing access to the best portable video game experiences possible.

"We know shoppers want to get the maximum value out of every dollar they spend," said Cammie Dunaway, Nintendo of America's executive vice president of Sales&Marketing. "Our new Nintendo DSi prices make it easier than ever for consumers to access the tremendous variety of games, applications and social tools on the Nintendo DSi and Nintendo DSi XL systems."

The Nintendo DSi and Nintendo DSi XL systems offer consumers access to more than 1,300 packaged games and more than 200 downloadable games. Both systems feature two built-in cameras and photo- and sound-manipulation software that provide for a more social experience. Users can wirelessly upload photos to Facebook with the touch of a button (wireless broadband Internet access required). The Nintendo DSi XL system, which features a screen that is 93 percent larger than that of the Nintendo DS Lite, comes pre-loaded with software like Brain Age TM Express: Math, Brain Age Express: Arts&Letters, Flipnote Studio TM , Photo Clock and the Nintendo DSi Browser.

Through the end of July, total Nintendo DS family hardware sales are more than 42.3 million in the United States alone, according to the NPD Group. Recent and upcoming software releases for the Nintendo DS family of systems include DRAGON QUEST ® IX: Sentinels of the Starry Skies TM (now available), Professor Layton and the Unwound Future TM (Sept. 12), Pokémon TM Ranger: Guardian Signs (Oct. 4), Art Academy TM (Oct. 25), Mario vs. Donkey Kong TM : Mini-Land Mayhem! (Nov. 14) and Golden Sun TM : Dark Dawn (Nov. 29).

Remember that Nintendo DSi features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendodsi.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii TM home console and Nintendo DS TM family of portable systems. Since 1983, when it launched the Nintendo Entertainment System TM , Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi TM and Nintendo DSi XL TM , as well as the Game Boy TM , Game Boy Advance, Super NES TM , Nintendo 64 TM and Nintendo GameCube TM systems. It has also created industry icons that have become well-known, household names such as Mario TM , Donkey Kong TM , Metroid TM , Zelda TM and Pokémon TM . A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.


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