NINTENDO DS LITE GOES PLATINUM!

13th September 2007– Not content with just providing a raft of quality titles to look forward to this winter, Nintendo of Europe is adding a new colour of Nintendo DS Lite to the range. Joining the already popular black, white and pink versions, from 12th October 2007, Nintendo DS Lite will be available across Europe in silver - the perfect accessory whatever you are wearing!

Nintendo DS has become Europe’s best-selling games console, with over 14 million sold to date and in many markets across Europe it is the fastest selling handheld games console in history. Strong sales are being maintained even in traditionally slow sales periods in the video games industry’s seasonality and this is being seen with software as well as hardware. More Brain Training from Dr. Kawashima: How Old Is Your Brain? will soon hit the 1 million milestone in Europe, with over 915,000 already sold in just 11 weeks since launch. The original Dr. Kawashima’s Brain Training: How Old Is Your Brain? has sold over 3.3 million copies and continues to feature high in software sales charts across Europe, despite launching over a year ago. Pokémon Diamond and Pokémon Pearl have sold approximately 1.6 million copies combined in just 7 weeks since their launch.

As sales continue to grow at a rapid rate, it is not only traditional gamers who are enjoying the touch screen controls and wide range of software. Whether you wish to exercise your brain, train and communicate with puppies, battle and collect Pokémon or embark on in-depth adventures, the DS has software that is appealing to both avid games and new gamers of all ages. This momentum for Nintendo DS is set to continue with forthcoming new releases, including the highly anticipated The Legend of Zelda: Phantom Hourglass which launches across Europe on 19th October 2007.

Nintendo DS Lite Silver launches across Europe on 12th October and will be available for the estimated retail price around£99.

-Ends-

For further information or images please contact the Nintendo Press Office on 0207 307 3103

About Nintendo

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.