NINTENDO SIGN UP FOR HMV’S GAME ON! LONDON EVENT

FOR IMMEDIATE RELEASE:

30th April 2009 (London, UK)– The UK eSports Association (UKeSA), the official governing body for competitive gaming in the UK, today confirmed Nintendo UK has signed up to attend the Game On! London event on 20th and 21st June.

David Yarnton, General Manager of Nintendo UK, said, "We are delighted to be a part of Game On! London– it's exciting to see a UK consumer event in the Capital again this year, and we are encouraged by the positive impact this could have on the industry. Nintendo UK has a lot to offer this coming year and we're particularly enthused by UKeSA's inclusive policy towards all areas of gaming and how we can work closely with HMV to make this the largest consumer games event in the UK this year."

Ray Mia, Chief Executive of UKeSA, added,“Nintendo are having a truly fantastic year, particularly with the launch of the new DSi. Game On! London attendees will have the chance to see the latest games in development for this and the massively popular Nintendo Wii.”

More than 20,000 gamers are expected to descend on London’s Olympia National hall for the two-day event. Gamers of all ages will be able to try out the very latest pre-release games due out later this year, as well as the ultimate in video games technology.

UkeSA can also announce today that tickets will cost£8.00 and are available now at http://tickets.hmv.com/GameOnLondon and from selected HMV stores. A donation of 50p will be made from the sale of each ticket to HMV’s nominated charity CLIC Sargent, the children’s cancer charity. For more details about the charity and its work, please visit www.clicsargent.org.uk

Tim Ellis, Head of Games for HMV, said,“Game On! London is attracting a huge amount of interest, and I’m delighted Nintendo are the latest big name to sign up. It’s shaping up to be a great event.

“It will also be an ideal opportunity to spotlight our charity partner, CLIC Sargent, and to draw attention to the role that games and gaming can have in motivating and energising young people in a positive way.”

“As HMV’s charity partner we’re really pleased to be associated with this exciting event and are very grateful for the donation of 50p of every ticket sale which will go directly to helping children and young people with cancer and their families. We hope everyone attending Game On! has a great time, and thank them for their support,” says Rachel Williams, corporate account manager for CLIC Sargent.

ENDS.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ and Nintendo DS™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 2.8 billion video games and more than 485 million hardware units globally, including the current-generation Wii and Nintendo DS, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe."

About CLIC Sargent:

Every day, 10 children and young people are diagnosed with cancer or leukaemia. CLIC Sargent acts as a lifeline, keeping families together when the unimaginable happens. We provide psychosocial, emotional and financial care and support to them and to their families. For more information visit www.clicsargent.org.uk.

Note to Sub Editors: Please note that the name‘CLIC Sargent’ should not be abbreviated to CLIC, and that the word‘CLIC’ should always appear in capitals, as above. Thank you.

About HMV:

HMV is the UK&Ireland’s leading music, film and games specialist– offering the widest selection of new release and catalogue titles across all genres, formats and channels: 265 shops nationwide and online and as downloadable content via hmv.com.

HMV also caters to a growing demand for personal and home technology products, such as MP3 players, popular culture books and artist merchandising, including t-shirts, calendars/posters and other licensed products and‘cool stuff’.

HMV has an unrivalled heritage in product innovation and in retailing recorded music, film, games and other entertainment products across all formats, symbolised by its iconic‘dog&gramophone’ trademark, featuring‘Nipper’.

Following a strategic review of the business, a number of key initiatives have been implemented: a‘next generation’ store concept, bringing together‘physical’ and‘digital’ content in an engaging customer environment; the review of the HMV brand and introduction of the‘get closer’ identity– a distillation of the company’s vision that‘no one gets you closer to the music, films and games you love’; significant investment in HMV’s online offer via hmv.com; and the ongoing development of a social network site‘getcloser.com’ and customer rewards scheme‘purehmv’.

About UKeSA:

The United Kingdom eSports Association (UKeSA) provides an independent framework for Government, Industry and Community eSports interaction within the UK. UKeSA also provides access to and acts as a conduit for regional and international eSports organisations and subsidiary frameworks (pan European eSports Associations and the International eSports Federation IeSF). UKeSA seeks to adhere to a set of globally recognised founding principles of traditional sports by blending eSports with culture, education, and respect for the fundamental ethical principles of professional sporting competitions.

More information about UKeSA can be found at www.ukesa.com or by emailing info@ukesa.com.

For more information:

HMV: Gennaro Castaldo, 020 7432 2033, gennaro.castaldo@hmv.co.uk

UKeSA: Caroline Miller, Indigo Pearl, 0208 964 4545 info@indigopearl.com

CLIC Sargent: Stuart Barber, Head of Press/PR, 020 8752 2812, stuart.barber@clicsargent.org.uk


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