NINTENDO TAKES MARIO KART 7 ON THE ROAD WITH NICKELODEON'S MUSIC SENSATION BIG TIME RUSH

REDMOND, Wash., June 18, 2012 – This summer, Nickelodeon's teen music phenomenon Big Time Rush is sharing its excitement about Nintendo's  Mario Kart 7  game in a big way, giving fans from coast to coast a chance to join Mario and his Mushroom Kingdom friends for new kart-racing fun on land, in the air and under the sea. Known as the stars of Nickelodeon's hit television series  Big Time Rush, the band is teaming up with Nintendo to offer free hands-on demos of  Mario Kart 7 for the  Nintendo 3DS system on its upcoming U.S. tour, "Big Time Summer Tour". From July 5 to Aug. 5, attendees at select Big Time Rush concerts can visit Nintendo 3DS demo stations and experience the game's wild Mario-themed action, multiplayer features and kart customization options firsthand.

Mario Kart 7 sampling station and mobile sampling teams will be available at participating concert venues, giving fans a unique chance to play the game, enjoy special photo opportunities and compete for prizes. Fans will also be able to download Mii characters based on the members of Big Time Rush – Kendall, Logan, James and Carlos – and fans who bring their own Nintendo 3DS systems to the concerts will be able to wirelessly access content for Nintendo 3DS via Nintendo Zone hotspots. Additionally, viewers can look forward to seeing Big Time Rush in an upcoming television ad campaign for  Mario Kart 7.

"Big Time Rush fans will discover a new kind of rush when they tear up the track with Mario," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "The frenetic fun of  Mario Kart 7 makes a great match with the band's energetic music. The chance to get hands-on with Nintendo 3DS will make each of these concerts even more memorable for attendees, whether they're experienced gamers or newcomers."

"We couldn't be more excited to take  Mario Kart 7 out on the road for our tour this summer," said Big Time Rush. "We are all huge Nintendo fans and our new partnership provides a cool way to share the fun of Nintendo 3DS with people all over the country."

Mario Kart 7 is the latest installment in Nintendo's fan-favorite racing franchise, loaded with new customizable karts, new courses and multiplayer options that let up to eight Nintendo 3DS owners race together wirelessly. Players can race as a favorite Mushroom Kingdom character or as their personal Mii character, and for the first time in the series, they can race not only on land but also underwater or in the air. The game also makes use of the unique capabilities of Nintendo 3DS with access to StreetPass and SpotPass* content and the ability to play in full 3D without the need for special glasses.

Mario Kart 7 demo stations will be available at the following Big Time Rush tour dates (subject to change):

July 5: Columbus, Ohio – Nationwide Arena

July 6: Milwaukee – Summerfest

July 7: St. Louis – Verizon Wireless Amphitheater

July 8: Cincinnati – Riverbend Music Center

July 10: Atlanta – Aaron's Amphitheater at Lakewood

July 11: Birmingham, Ala. – Oak Mountain Amphitheatre

July 13: Houston – Cynthia Woods Mitchell Pavilion

July 14: Dallas – Gexa Energy Pavilion

July 15: Tulsa, Okla. – BOK Center

July 17: Phoenix – Ashley Furniture Home Store Pavilion

July 19: Irvine, Calif. – Verizon Wireless Amphitheatre

July 20: San Diego – Cricket Wireless Amphitheatre

July 21: Las Vegas – Mandalay Bay Events Center

July 22: Mountain View, Calif. – Shoreline Amphitheatre

July 23: Paso Robles, Calif. – California Mid-State Fair

July 25: Salt Lake City – USANA Amphitheatre Energy Solutions Arena

July 27: Kansas City, Mo. – Sprint Center

July 28:  Minneapolis – Target Center

July 29: Indianapolis – Klipsch Music Center

July 31: Clarkston, Mich. – DTE Energy Music Theatre

Aug. 1: Cuyahoga Falls, Ohio – Blossom Music Center

Aug. 3: Louisville, Ky. – KFC Yum! Center

Aug. 4:  Tinley Park, Ill. – First Midwest Bank Amphitheatre

Aug. 5: Burgettstown, Pa. – First Niagara Pavilion

Now in its third season,  Big Time Rush – which follows four best friends from Minnesota who trade in their hockey sticks for music superstardom in Los Angeles –averages 3.6 million total viewers (+2 percent, over season one). The launch of the hit series on Nickelodeon drew 6.8 million viewers, making it the most watched live-action series premiere in the network's history. 

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

For more information about  Mario Kart 7, visit  http://mariokart7.nintendo.com. Additional information about Big Time Rush, including tour details and music videos, can be found at http://www.btrband.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.9 billion video games and more than 630 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at  http://www.nintendo.com.

  • Internet access required for SpotPass
 

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