No More Heroes goes Mobile!

Luton– April 8th 2008– Rising Star Games is delighted to confirm a partnership with Vodafone’s key content partner FoneStarz for exclusive artworks, animations, ringtones and message tones. The content will be sold in areas of Vodafone live! managed by FoneStarz.

Managing Director of Rising Star Games, Martin Defries, said 'It's a fantastic tie-in for a brand-new IP that has only been in Nintendo consumers’ hands for two weeks. It confirms that we have a product that can break ground across markets and maintain a high profile. From the consumer’s point of view it enables them to own assets that would ordinarily remain beyond their reach.’

Dave Moreau, CEO of FoneStarz, welcomed the new content deal.‘We’re looking to do more deals around games-related video and imagery. It’s content that is very popular with our customers and as well as driving sales, helps promote the games brand.

‘Rising Star Games were quick to understand the value of licensing No More Heroes to us and the two companies will continue to look at other games brands which we can exploit together.’

For further information, please contact Richard Barclay at Rising Star Games on 01582 433707 or richard.barclay@risingstargames.com

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About Rising Star Games

Rising Star Games Limited is a video games publisher for Sony PSP, Nintendo DS and Wii plus PlayStation 2 in the PAL territory. The firm will be publishing its first Xbox 360 and PlayStation 3 titles during 2009. A joint venture between Japanese publisher/developer Marvelous Interactive and long standing Nintendo Nordic distributor Bergsala AB, the company introduces new games alongside enhanced and updated versions of some of interactive entertainment’s most successful franchises.

www.risingstargames.com

About FoneStarz Media Group Ltd

FoneStarz Media Group hosts, manages and retails wallpapers, animations, shortform video, personalisation products, audio and editorial services across 35 channels in 22 territories. Recognised globally as a leader in the mobile content industry, FoneStarz exclusively manages these products on the portals of a number of major mobile network operators.

The in-house team of video and graphic experts, along with publishing and retailing specialists, make this a unique mobile publishing house. The company’s industryleading content management system allows the dynamic publishing and mobile web retailing from its portfolio of more than 130 licensed content owners. FoneStarz is currently working with global media brands including Manchester United, Warner Bros, Emap, Fox, National Geographic, IPC and Universal Music. In 2007 FoneStarz was appointed by Lime Pictures to exclusively deliver mobile TV content of the popular UK soap Hollyoaks into the Australian market via Vodafone. This unique offering was designed to market the programme to its target audience in Australia as a tool for creating interest before the programme is rolled-out on to traditional broadcast platforms.


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