NOBILIS IS PROUD TO ANNOUNCE“MY BABY 3&FRIENDS” FOR NINTENDO DS™

Lyon, France, June 10, 2010– The beloved baby life simulation series has grown up with more activities and fun! As the third instalment in the My Baby franchise that has sold nearly 2Millions units worldwide, My Baby 3&Friends lets players experience the joy of parenting as they feed, bathe, change and cuddle with their in game baby. What’s more, the game also sparks new social development skills via interaction with another baby and a puppy.

“We knew that releasing a N°3 is always a tricky exercise in the lifetime of a video game brand. We wanted this new opus to be much more than just a marketing opportunity but a real second breath in MY BABY brand history” said Sébastien Chirpaz, EMEA Marketing Director at Nobilis.”With a Nintendo DS market getting super concentrated on key brands we have to deliver the best to stay and last”.

“We’ve done a lot of focus groups and forum surveys to get players feedback about what could be the natural and expected evolution of MY BABY experience. We came up with a completely revised approach making the entertaining part of the interaction with the baby, the very core of the game experience. In MY BABY 3, you won’t just take care of your baby but you’ll share unforgettable and entertaining time with your baby. Technically speaking, we’ve pushed the Nintendo DS capacities one step beyond allowing now the players to interact with two 3D and fully animated characters at the same time including another baby or a puppy… Twice more tenderness to get! MY BABY3 has all that it takes to top young girls wish list at Christmas 2010 and top the related charts either.” Added Christine Pestel EMEA Brand Manager.

My Baby 3&Friends is a natural evolution of the My Baby franchise, a franchise that traced baby’s arrival in the original, moved on to baby’s first steps in the sequel and now lets players see and hear the next stages in baby’s development as a toddler. Using the Nintendo DS touch screen, stylus and microphone, girls can introduce their baby to new puzzles, toys and environments, including outdoor play in a swimming pool, on a swing or even a slide! Users can customize their baby’s physical appearance and nursery, and then go shopping for cute clothes, accessories and more than 350 items. Also, brand new to the My Baby series, players can choose from 30 skills to help guide baby’s development in a non-linear way.

INFORMATION

    <*>Genre : baby life simulation <*>Editor: Nobilis <*>Platform : Nintendo DS TM <*>Release date : Winter 2010 <*>Pegi : +3
www.mybaby-world.com

NOBILIS PUBLISHING contacts

Tel: + 33 4 37 49 79 79 - Fax: + 33 4 37 49 79 70

46-48, chemin de la Bruyère– Bâtiment A– 69570 Dardilly, France

www.nobilis-games.com

Sébastien Chirpaz, Marketing Director– schirpaz@group-nobilis.com

Christine Pestel, Brand/PR manager– cpestel@group-nobilis.com

About Nobilis

Nobilis, a Lyon based producer, publisher, and distributor of video games (PC, Xbox360TM, PlayStation ® 2, PlayStation ® 3, PSPTM, Nintendo Wii TM , Nintendo DS TM , and Interactive DVDs) and video game accessories, was founded in 2001.

Nobilis Publishing has developed successful games such as:« My baby 2 ® ” (Nintendo DS TM and Wii TM ),“My Baby Boy ® ” and“My baby Girl ® ” (Nintendo DS TM ),” Mountain Bike Adrenaline featuring Salomon”(PlayStation ® 2),“The Secrets of Da Vinci TM ”(PC),“Cleopatra TM ” (PC), and the famous franchises:“Hotel Giant” and“Moto Racer” with over 8 million units sold to date.

Nobilis has several distribution subsidiaries in France (Lyon), Spain (Madrid), Belgium, Holland, Luxembourg (Bruxelles), and an office in Italy (Rome). Nobilis Publishing games are already sold in over 40 different countries with the most prominent partners.

Nobilis is also a producer/distributor of accessories thanks to its own brand: Subsonic, a symbol of quality and innovation. These accessories are available for the following platforms: Xbox 360 TM , PSP TM , PlayStation ® 2, PlayStation ® 3, Nintendo DS TM , and Nintendo Wii TM .

Official websites: www.nobilis-game.com www.subsonic.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.