Nordic Games brings Robbie Williams to Wii

Thursday 22nd July 2010: For the first time ever Robbie Williams is set to star in his own singing video game, thanks to an agreement between Nordic Games and EMI Music, allowing fans around the world to celebrate 20 years of popular hits.

We Sing Robbie Williams will feature 25 tracks from the chart-topping artist, which will be accompanied by all the original videos making it a true celebration of the British born, multimillion selling pop star.

The release of the game will coincide with Robbie Williams’ definitive greatest hits album entitled In And Out Of Consciousness: The Greatest Hits 1990-2010. Spanning 20 years, the album is testament to his incredible success as the UK’s biggest selling solo artist.

“After 20 years in the business, Robbie's fanbase covers practically every age group, and both genders– that represents a massive percentage of the population who will want to play the We Sing version of the game,” says Nik Blower, Nordic Games Sales and Marketing Director.“This is a huge deal for Nordic Games and a real first in the gaming world.”

Rafael McDonnell , Senior Vice President for Brand Partnerships, Licensing&Synchronisation at EMI Music, said:“EMI has been at the forefront of working with the gaming industry and recorded music, with artists such as Robbie embracing this important format. We are really proud to be able to offer the opportunity for all of Robbie's fans to get the chance to sing along to their favourite hits with this new and exciting game, and celebrate Robbie's 20 years in the music industry."

The full tracklisting for We Sing Robbie Williams is still to be announced but with a vast array of tracks to choose from, such as Angels, Rock DJ, Let Me Entertain You, She’s The One and Old Before I Die, it’s sure to appeal to fans of all ages.

Robbie Williams started his career at the tender age of 16 when he joined Take That as a dancer and singer. He left the group in 1995 to go solo. He has sold 57 million albums (including over a million copies of his last record, 'Reality Killed The Video Star' in the UK alone), 11 million singles, and has had seven UK No.1 albums making him the biggest selling solo artist in the UK. Earlier this year he picked up the Outstanding Contribution To Music BRIT Award.

EMI and Nordic Games are working to tie in the release of the game with his definitive greatest hits album, In And Out Of Consciousness: The Greatest Hits 1990-2010 scheduled for release in October 2010. We Sing Robbie Williams will be available for Wii in October 2010.

To request more information or reserve your review pack (including disc and microphones) please email ali.wood@premierpr.com.

To request more information about Robbie Williams please email murray@murraychalmers.com

Ends

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About Nordic Games Publishing AB

Nordic Games Publishing is the wholly owned publishing arm of Game Outlet Europe AB. Started in 2008, Nordic Games has the philosophy of publishing great games at great prices. Nordic Games published the MCV award nominated We Sing, 2009’s best-selling Wii TM singing game across the PAL territories. We Sing is the only singing game to support four microphones and includes songs from a variety of the best music labels. The follow-up, We Sing Encore is slated for release in August. Nordic Games continues to enjoy commercial success with two multiformat releases under the Dance Party banner. More titles are in development and will be announced soon.

Website: WeSingGame.com

Twitter: Twitter.com/WeSingGame

Facebook: Facebook.com/WeSingGame

About EMI

EMI Music is one of the world’s leading music companies. EMI Music represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, Manhattan, Mute, Parlophone and Virgin. Its EMI Music Services unit provides EMI’s roster of artists– as well as independent labels and artists– with a global menu of commercial services and seamless access to an expanding range of revenue streams.


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