Nordic Games makes inspired dance move with introduction of We Dance

Thursday 31 st March 2011: Nordic Games Publishing, the company behind the successful We Sing range of Wii games, has announced the first extension to its‘We’ brand with the introduction of We Dance, a new dancing game exclusive to Wii.

Unlike other dancing games, We Dance utilises three different styles of play– using the Wii Remote, using Nordic Games’ dance mat (the‘Star Mat’), or distinctively a combination of both– each offering varying levels of difficulty.

“The market is primed for the release of We Dance, and it sits perfectly alongside our family of We Sing games,” said Nik Blower, sales and marketing director, Nordic Games.“We Dance is a great party and family gaming experience, accessible to people of all ages and abilities.”

We Dance will launch in May with 40 licensed tracks spanning four decades of music; from rock to pop, rap to disco and hip hop to drum‘n’ bass, there is something for everyone. The majority of tracks include the original videos to further add to the experience.

For authenticity, all dance steps have been fully choreographed by professional dancers helping make We Dance a more rewarding and energetic experience.

“Nordic Games is fast becoming the home of music entertainment on the Wii, and this is a significant extension to our range,” added Blower.

We Dance is also sponsoring the games industry’s annual awards ceremony, the MCV Awards on 7 th April at The Brewery in London.

We Dance will be available to buy with one or two’ Star Mats’, or as a solus game. As with We Sing games, We Dance was developed by Le Cortex alongside Wired Productions.

More information, including a full list of features and tracklist will be announced in coming weeks.

We Dance will be available on Wii in May. Assets are available on the Premier PR press site: http://games.premierpr.com. To reserve your review copy, please email ali.wood@premierpr.com.

Ends

Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

About Nordic Games Publishing AB

Nordic Games Publishing is the wholly owned publishing arm of Nordic Games Holdings AB. Formed in 2008, Nordic Games Publishing launched its first titles on PS2 and Wii in April 2009 and now successfully sells and markets its games in over 20 countries.

Its We Sing range of games for Wii first went on sale during November 2009 and, since launch, have reached genre-leading status, while remaining the only singing games to support four microphones. There are currently six titles in the series– We Sing, We Sing Encore, We Sing Vol2 and We Sing Robbie Williams, along with the recently announced fully localised titles We Sing Down Under and We Sing Deutsche Hits. Exciting additions to the range will be announced during 2011, further consolidating We Sing as the leading and most successful singing game brand on Wii.

Join We Dance online: www.WeDanceGame.com, on Twitter www.Twitter.com/WeDanceGame and Facebook www.Facebook.com/WeDanceGame

Nordic Games also continues to enjoy commercial success with two multiformat releases under the Dance Party banner and the publisher has nine racing games currently in the market. Nordic Games welcomes fun, engaging and original game concepts and is always seeking to engage the best development talent. For more information please visit: www.nordicgames.se.

  


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