Now You Can Use Your iPhone to Put Out Wildfires

(BOSTON)– November 24, 2009– Today, People Operating Technology, publishers of premier iPhone and iPod Touch games announced the launch of Wildfire Fighter, the latest addition to their edutainment lineup.

Now iPhone users can pilot the controls of the Bell 205 Helitanker, fully equipped to take on even the most blazing fires across the country. Swiftly navigate your choppers around the map to extinguish kindle before it engulfs the terrain, while avoiding harsh winds and airborne collisions.

"We’re very proud to have developed a game that is not only a lot of fun but also generates awareness to a persistent environmental issue,” said Jason Petralia, CEO of People Operating Technology.“We want to remind users that wildfires are a real problem, and by linking to the Smokey Bear mobile site, we are hoping to encourage safety and responsibility outdoors as well.”

In 2008, human-caused fires accounted for over 70,000 wildfires across the United States, burning nearly 3,500,000 acres in their wake, according to data from a report published by the National Interagency Fire Center in Boise, Idaho. The severity of those figures are being mirrored in 2009, which has already seen more than 5,662,900 acres burned by wildland fires. By raising awareness of the wildfire issue, People Operating Technology aims to help extinguish those numbers and support efforts towards fire safety. For more information on current and historical wildfire information and statistics, visit www.nifc.gov.

Along with interactive game play, Wildfire Fighter takes full advantage of the iPhone’s tap-happy design platform featuring:

• Linedraw-based gameplay

• Multi-finger controls and functionality

• Openfeint leaderboard integration

• Innovative map-crawl GUI

Wildfire Fighter is the only iPhone game that combines entertainment with a social message about fire prevention. The game lends a donated media placement of Smokey Bear’s message that“Only You Can Prevent Wildfires,” the first ever on the iPhone platform, and links through to Smokey’s mobile website, www.smokeybearmobile.com

Wildfire Fighter is available in the App Store or at http://bit.ly/wildfirefighter. For more information please visit: www.peopleoperatingtechnology.com

About People Operating Technology

Founded in 2009, people operating technology is a premier publishing house devoted exclusively to creating iPhone | iTouch applications. people operating technology draws on a global pool of developer talent to create, develop, polish and promote mobile applications in gaming, social networking, utilities and more. The company currently has several other applications available for download, including Kero the Frog, the Fun Time series, AudioPeople, and the best gag entertainment of 2009 Blockdrop iCon Trick. For more information on people operating technology, please visit www.peopleoperatingtechnology.com.

CONTACT

AppLaunchPR for People Operating Technology

Michal Habdank-Kolaczkowski

650.302.1209

Michal@vscconsulting.com

NOTE to Editors: A video is also available on YouTube at:

http://www.youtube.com/watch?v=0PKa7KDq1aU


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