NUMARK AND GENIUS PRODUCTS REVEAL SCRATCH: THE ULTIMATE DJ VIDEOGAME CONTROLLER FOR XBOX 360® AND PLAYSTATION®3

Cumberland, R.I. (May 27, 2009)– Numark Industries, the world’s leading manufacturer of DJ technology, and Genius, Inc., released today the first images of the videogame controller for Scratch: The Ultimate DJ for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. SCRATCH DECK will be showcased for hands-on play at a special event in Los Angeles on June 3, during the week of the videogame industry’s most high profile trade show, the 2009 Electronic Entertainment Expo.

 

“For decades, Numark has been developing turntables, DJ mixers and digital DJ controllers.  We know what professional DJs demand, and we used that knowledge to produce SCRATCH DECK,” said Adam Cohen, Director of Business Development, Numark.“It was critical that we deliver an authentic DJ experience to gamers, whether they be experienced DJs or players who have never put a needle to vinyl.”

SCRATCH DECK combines two essential elements of the DJ and hip-hop experience - a free-spinning, touch sensitive turntable with a crossfader and 5 Akai Pro MPC-style drum pads. The turntable allows players to add their own style and manipulate the songs in real time, while the MPC-style drum pads give players the opportunity to perform and customize tracks by triggering samples using the very same pads that are the cornerstone of professional hip-hop beat production. Samples can either be pre-loaded into the game using 60 unique battle records that will ship with the software, or players can record and upload their own samples using a compatible USB microphone.

In addition to the features created by Numark, SCRATCH DECK also contains standard game controls found in music rhythm games. The turntable features a realistic surface that feels remarkably similar to a vinyl record. The drum pads and the crossfader also deliver an authentic and realistic music production experience. Left-handed DJs will appreciate that SCRATCH DECK is designed for use in right or left-handed configurations.

“Being involved with Hip-Hop for so long, Numark has consistently been the standard for innovation and leadership in computer DJ controllers, their quality is second to none,” said Quincy Jones III of QD3 Entertainment.“We are very excited to partner with them to deliver the most authentic DJ experience for gamers and look forward to letting gamers and Hip Hop enthusiasts get their hands on the controller for the first time at E3.”

 

Scratch: The Ultimate DJ combines free-form DJ tricks with great rhythm game play similar to top-selling rhythm games. Scratch: The Ultimate DJ is set in distinctive urban environments and will feature songs from the biggest names in Hip-Hop. Scratch: The Ultimate DJ, featuring the Numark SCRATCH DECK, will be available in Fall 2009.

For more press information and new screens of the Scratch Deck, please visit: http://bhimpact.gamespress.com

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About Numark Industries

Numark Industries is the global leader of professional DJ and audio equipment, and is recognized for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered innovative products and numerous music industry "firsts." For more information, visit www.numark.com; images are available at http://www.numark.com/media.

About Genius Products

Genius Products, Inc. (GNPR.PK - News) is the owner of Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the United States.

Media Contacts:

Numark

Kurt Heiden

Marketing Communications Manager

401-658-3131

kheiden@numark.com

Bender Helper

Tiyson Reynolds

Bender/Helper Impact

(310) 694-3151

tiyson_reynolds@bhimpact.com

Robert Santini

Bender/Helper Impact

(310) 694-3116

robert_santini@bhimpact.com



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