NUMBER OF NINTENDO Mii CHARACTERS IN EUROPE NOW EXCEEDS THE POPULATION OF FRANCE, THE UNITED KINGDOM AND ITALY

7 th December 2011 – 2011research from Nintendo of Europe has revealed that the total number of Mii™ characters created by players across Europe on Wii™ now exceeds 73.2million* – more than the populations of France, the United Kingdom and Italy or more than Spain and The Netherlands combined. A Mii is an individual, personalised character created to play games on Wii and more recently on Nintendo 3DS™**

The global Mii population is a staggering 213.8 million[1] meaning that if all the Mii characters were to form a country it would have the fifth largest population in the world and would sit above Brazil, Nigeria and Pakistan. The European Mii population is so large that if it was a country of its own it would be the second largest country in Europe after Germany***.  Since its launch in 2006, 89.36 million Wii consoles have been sold across the globe****.

COUNTRY

  Mii POPULATION (in Millions)

  MALE Mii CHARACTERS

(in Millions)

  FEMALE Mii CHARACTERS

(in Millions)

  Mii CHARACTERS BY GENDER  (%)

  GENERAL POPULATION (7-74 age range)

(in Millions)

  % OF POPULATION (7-74 age range) WHO HAVE CREATED Mii CHARACTERS

 

UK 22.1 10.741 11.344 49% male

51% female 51.8 43%

France 15.2 7.643 7.548 50% male

50% female 50.0 30%

Spain 9.6 4.664 4.971 48% male

52% female 39.5 24%

Netherlands 3.4 1.646 1.711 49% male

51% female 14.1 24%

Germany 14.5 8.063 6.483 55% male

45% female 69.7 21%

Italy 8.4 4.434 4.010 53% male

47% female 50.3 17%

TOTAL: 73.3 37.2 36.1 51% male

49% female 275.4  

 

 

Europe’s Mii population is split almost equally between the genders – 37.2 million male versus 36.1 million female characters. Indeed, in several instances, females are the predominant Mii gender - the UK, Spain and the Netherlands have a greater number of female than male Mii characters, at 51%, 52% and 51% females respectively.

Now, with the recent launch of the automated Mii Maker™ application on Nintendo 3DS, Europe’s Mii population is expected to grow even larger. Mii Maker allows you to create Mii characters even more easily.  You simply use the Nintendo 3DS camera to take a picture of yourself or a friend and a new Mii character is automatically created to look just like you.  You can also import Mii characters from your Wii using an SD Memory Card. Saving Mii characters to an SD Memory Card from the Nintendo 3DS enables it to be used just like a digital photo would.

Laurent Fischer, Managing Director, Marketing & PR at Nintendo of Europe, comments: “Our research shows that Europeans clearly enjoy playing with their Mii characters. With Mii Maker and StreetPass Mii Plaza features on Nintendo 3DS, more people will be able to enjoy the experience of creating and sharing their own Mii characters.”

For more information about Wii or Nintendo 3DS, visit www.nintendo3ds.co.uk .

- ends -

Notes to Editors:

*Figure based on Nintendo data which was gathered in the field investigations in six European countries; France, Germany, Italy, The Netherlands, Spain, UK

**Data excludes Mii characters created on Nintendo 3DS

***Figure based on Nintendo data which was gathered in the field investigations from the top ten global markets; USA, Japan, Europe (as above), Australia, Korea

**** Global lifetime sales by Nintendo as of the end of September 2011

N.B. Population data sourced from local country census reporting

About Nintendo 3DS:

Nintendo 3DS offers Parental Controls so that parents can control the level of 3D their children can view on the Nintendo 3DS as well as the content they can access. Nintendo 3DS also features a 3D depth slider which lets players turn off or adjust the level of 3D they want on the 3D Screen, two built-in screens for different functionality, a Circle Pad which provides a full 360 degrees of direction, a built-in motion sensor and gyro sensor. It is equipped with three cameras (two of which are facing outwards to allow the taking of 3D pictures), houses a 2GB SD Memory Card and is compatible with AR Cards which come packaged with Nintendo 3DS. Nintendo 3DS is also backwards compatible with all existing Nintendo DS games, which can be played in 2D on your Nintendo 3DS system. For more information about these features and other options, visit www.nintendo.co.uk

About Nintendo:

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.8 billion video games and more than 610 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi™ XL, as well as the Game Boy™, Game Boy Advance™, Super NES™, Nintendo® 64 and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.



 

 


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