NY Games Conference: 1 Week Until Event

Dear Conference Attendees,

We are one week away from Digital Media Wire's first annual NY Games Conference, a 2-day executive media conference focused on the future of the game industry. The event is shaping up to be a great one with over 250 executives and press registered to attend.

The event details are:

Dates: September 25-26, 2008

Venue: The Museum of Jewish Heritage, 36 Battery Place, New York City http://www.mjhnyc.org/visit_information_d.htm

Event Web Site: http://www.nygamesconference.com

Here are some of the event highlights:

Teen expert, Jacquie Lane, VP at C&R Research, leads "Talking to Teens: A Conversation with Teen Gamers." Hear directly from the mouths of teens from C&R's TeensEyes panel, and listen to them tell it like it is. Topics covered in the live discussion will include:

    <*>Elements of Teen Appeal: A day in the life of today's teens and their activities. <*>Insight into what gaming is to them, what they like, what they don't like, what they want more of, and what they can stand to live without. <*>Understand the key to creating appropriately targeted games, brand partnerships and marketing campaigns that appeal to this audience. <*>Marketing To The Demographic: A mix of perspectives on a variety of aspects of young adult perceptions about various consumer categories and behaviors.

Three leading analysts provide an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior&attitudes; adoption&penetration rates of key technology channels&platforms; and business&economic performance numbers. Presenters include:

· Shawn DuBravac, Chief Economist, CEA

· Michael Klotz, Games Business Senior Manager, The NPD Group

· Jen Wu, Entertainment Analyst, ComScore M:Metrics

The presentations are followed by a Q&A moderated by Digital Media Wire CEO Ned Sherman.

DEBATE CLUB: Is the Console Entertainment Hub of the Future or Fighting to Stay Alive?

Some argue that the console with its powerful operating system is destined to be the entertainment hub of the digital home, interfacing with the PC, TV, set-top box and mobile devices, while others argue that the console's death is imminent. Structured as a formal academic debate over the future of the console and what role it will play in the digital home, panelists are divided into two teams that are either pro or con console gaming. Each team will be given 10 minutes for initial arguments and 5 minutes for rebuttals. The audience will determine the winner via text messaging. Some of the topics the teams will discuss include the role of the console, the PC, set-top boxes and mobile devices. Who will be the winners and losers in a fully connected world? This is one session that you don’t want to miss. Sparks are sure to fly!

· Con-Console Position:

Alex St. John, CEO&Founder, Wild Tangent

· Pro-Console Position:

Justin Townsend, CEO&Co-Founder, IGA WorldWide

Robert Stevenson, VP, Bus Dev&WW Publishing, Atari Group

· Moderator: Mike Vorhaus, President, Magid Advisors

KEYNOTE: John Smedley, President of Sony Online Entertainment, a worldwide leader in massively multiplayer online games, with millions of gamers around the globe and ground-breaking titles including EverQuest®, EverQuest® II, Star Wars Galaxies®, PlanetSide®, The Matrix Online™, EverQuest® Online Adventures (for PlayStation®2), Champions of Norrath™ (for the PlayStation 2), Untold Legends™ and Field Commander™ (for PSP). Smedley will give a stimulating talk on Sony's strategy to "reinvent online games." He is also participating on the MMOG panel following the keynote with industry heavy-weights Min Kim, VP of Nexon; Craig Alexander, VP of Product Development, Turbine (creator of some of the most popular and exciting game worlds on the Internet, including the award-winning Asheron's Call®, Dungeons&Dragons Online™: Stormreach™, and The Lord of the Rings Online™: Shadows of Angmar™), Jon Radoff, CEO, gamerDNA and Matthew Bellows, VP, Consumer Strategy, Vivox.

Other highlights include an all-star session on "Games as a Marketing Tool", which will examine the increasing number of opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. Panel participants include Dave Anderson, a senior business development executive at Activision, Manny Anekal, Senior Manager of In-Game Advertising at Electronic Arts, Sulake's Jeremy Monroe (owner of the Habbo Hotel properties), Aaron Lasila of Double Fusion and Michael Worosz, Head, Global Business Development, Massive/Microsoft. The panel is moderated by Erik Hauser, Founder of the Experiential Marketing Forum.

Three other fascinating sessions on the agenda are:

Gamers in the Military

Special presentation by: Tony Haugan, Managing Editor, Stripes GAMER

Stripes GAMER is published by Stars&Stripes, the independent newspaper for the U.S. military community worldwide.

Life as a Pro Gamer

Kyle "kSharp" Miller, Professional Gamer, The CGS, Team 3D New York

Interviewed by: Michael Kane, Entertainment Features Writer, NY Post

Piracy&Games - How Game Companies Can Compete with Pirates

Special Presentation by: Matt Mason, Author, The Pirate's Dilemma

Also on the agenda are sessions on: virtual worlds featuring Gaia's CEO Craig Sherman, CEO, Stardoll's GM Matt Palmer, and Eric Goldberg, Managing Director of Crossover Technologies; Social Networks featuring Dan Porter, SVP, Corporate Development, Virgin USA; Ranah Edelin, former VP, The Sims Internet Group, Electronic Arts (now with social media start-up Raptr); Nick Smith, Founder, PWNorDie.com; and Rob Uhrich, Senior Director, Digital Markets, PaymentOne; and casual games featuring Peter Blacklow, President, WorldWinner, John Welch, Co-Founder&CEO, Playfirst, and Eric Zimmerman, Co-Founder and Chief Design Officer, Gamelab. Others speaking at the event include Kay Gruenwoldt, Head, N.A. Marketing, Nokia Games Publishing; Brian Dunn, CEO, Brickfish; Andrew Schneider, President/Co-founder, Live Gamer; Michael Kane, Entertainment Features Writer, NY Post; Justin Townsend, CEO&Co-Founder, IGA WorldWide; Joe Morris, VP&GM, Konami Mobile; Justin Kubiak, VP Marketing, Glu Mobile; and Kyle "kSharp" Miller, Professional Gamer, The CGS Team 3D New York.

For more information about sponsorship and exhibitor opportunities, please contact Event Director, Jay Baage at jay@digitalmediawire.com or Ellen Gildersleeve, Dir. of Marketing&Events at ellen@digitalmediawire.com.

To register for the event, please click here or call 310-855-0033 x 0.

Panel topics include:

**Top Gaming Trends - Analyst Presentations

**Debate Club: Is the Console Entertainment Hub of the Future or Fighting to Stay Alive?

**Get a (Virtual) Life! The Challenges and Opportunities For Monetizing Virtual Worlds and MMOGs

**Reality Check! Q&A with our Panel of Gamers from the Millennial Generation

**Games of Tomorrow and the Future of MMOGs

**How to Win the Social Game - Harnessing the Power of Online Communities&Social Networks

**Games as a Marketing Tool - Connecting Brands with the Favorite Medium of the Millennial Generation

**Mass Market Gaming - What's Next for the Casual Games Industry?

**Gaming in the Military

**Games on the Go - Challenges&Opportunities in Creating and Distributing Mobile Games

**Making the Games Work - The Importance of Online Game Infrastructure Deployment

For more information and the complete agenda, please visit www.nygamesconference.com.

Produced by:

Digital Media Wire, Inc. ( www.dmwmedia.com) is a news organization, publisher and events company serving the digital&mobile media and entertainment industries since 2000. We publish a highly respected daily email newsletter, industry directory, and reports, which, combined deliver the most relevant news and information services for this extremely dynamic industry. Our executive forums, which feature the leading minds and influencers in digital&mobile media, are widely recognized by the press and provide invaluable networking opportunities. We welcome opportunities on how we can put our knowledge&relationships to work for you.

NY Games Conference is a dedicated insider forum for media and tech executives to network, do deals, and share ideas about the future of console, PC, online and mobile games. Topics include: - MMOGs, virtual worlds, social networks, casual games and iPhone games. The conference also features elements from DMW's cutting edge series of Millennials conferences focused on digital entertainment trends and strategies and consumer marketing for the youth market. www.nygamesconference.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.