Nyko Technologies Signs with United Talent Agency to Expand Nyko Brand Presence

LOS ANGELES - May 11, 2011

Nyko Technologies today announced that they have signed with leading Hollywood agency United Talent Agency (UTA) to identify licensing, retail and strategic partnership opportunities designed to extend Nyko’s position as the market leader in high-quality, innovative peripherals for interactive entertainment. UTA will play a key role as Nyko pursues business development and growth opportunities inside and outside of the traditional video game marketplace.

In 2010, Nyko solidified its position as the leader in the third-party console peripheral marketplace, ranking first in total units sold, gross and net revenue, average sales and revenue per product, and other key categories. Their most popular product was the Wii Charge Station, which was the top-selling third-party peripheral of the year. UTA will be working with Nyko to expand this leadership position into new product categories, new retail channels, and through exciting new relationships with known brands and partners.

“The Nyko brand stands for innovation and quality,” said Herschel Naghi, CEO, Nyko Technologies.“We are excited to work with UTA to develop new products, retail channels and strategic relationships designed to expand the Nyko brand into new sectors of the marketplace.”

"Nyko is the leader in their space and we're proud to begin working together to expand the market presence of the great brand they have already built," remarked Brent Weinstein, Head of Digital Media, UTA. "We believe our relationships in the gaming, media and entertainment communities coupled with Nyko's domain expertise in peripheral manufacturing will result in real value to this market.”

About Nyko Technologies, Inc.

Nyko Technologies® develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please visit www.nyko.com or call 1-888-444-6956 for more information.

About United Talent Agency

United Talent Agency is one of the entertainment industry's premier talent and literary agencies, representing many of the world's most widely-known figures in every current and emerging area of entertainment, including motion pictures, television, books, music, digital media and live entertainment. Collectively, UTA agents represent a significant cross-section of today's most acclaimed artists and entertainers, including winners and nominees of Academy, Emmy, Grammy, Screen Actors Guild, Directors Guild, Writers Guild, Producers Guild, Golden Globe and People's Choice awards. The agency is also globally recognized in the areas of film finance, film packaging, corporate consulting, branding&licensing, endorsements and the representation of production talent. UTA also operates New York and Los Angeles-based United Entertainment Group, a joint venture firm focusing on branded entertainment for Fortune 500 companies.

Sam Dalsimer, TriplePoint for Nyko Technologies





Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.