Nyko Zoom for Kinect Gets North American Price and Release Date

Kinect Will Need 40 Percent Less Space on August 23, 2011

LOS ANGELES - July 6, 2011

Leading gaming peripherals manufacturer Nyko Technologies® today announced the Zoom for Kinect will be available nationwide in stores and online August 23, 2011 for an MSRP of $29.99. With a series of proprietary lenses and a simple clip-on design, the Zoom lets players enjoy Microsoft Kinect games in 40% less space, and requires no additional power or batteries. Perfect for apartments, dorms and small living rooms, Zoom lets two people play Kinect in a space that would otherwise only accommodate one person and is compatible with any Kinect game. A breakout hit at E3 2011, the Zoom was nominated for Best Hardware in Show by IGN, GameSpot, Machinima and G4 X-Play.

“The success of the Zoom at E3 was outstanding and we are incredibly excited to help expand the already thriving fanbase of Kinect gamers, allowing even more people to enjoy the thrills of being the controller,” said Chris Arbogast, director of marketing at Nyko Technologies.“We are also proud to be working with all of our retail partners on our first ever simultaneous national launch for an accessory. Come August 23rd you will be able to find the Zoom on store shelves everywhere.”

Nyko is proud of the design and technology accomplishments achieved with the Zoom and has taken out multiple patents to protect and ensure the first and only play space reduction lens for Kinect remains a mainstay of the Nyko line. The Zoom will be available at the following retailers on August 23 for an MSRP of $29.99.

U.S. - Amazon, Best Buy, Fred Meyer, Fry's, GameStop, Hastings, Micro Center, NewEgg.com, P.C. Richard, Target.com, Toys R Us, Walmart.com

Canada - Best Buy, Electronics Boutique, Sears, Videotron

For images and information about these and other Nyko products, please visit their YouTube page, and follow them on Twitter and Facebook.

About Nyko Technologies, Inc.

Nyko Technologies® develops, manufactures and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please visit www.nyko.com or call 1-888-444-6956 for more information.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.