O2 appoints Player X as its mobile games aggregator

Leading UK operator O2 has appointed award-winning mobile media company Player X as the official aggregator for its mobile games catalogue.

Under the terms of the deal, Player X will work with more than 20 established mobile games publishers to take their games through QA, deployment and porting to publication on O2's mobile games portal.

"We searched high and low for a company that could mix commercial savvy with operational delivery of QA, porting and deployment. Thanks to a long-standing relationship with Player X, we had such a company on our doorstep and we're confident this relationship will mean our mobile games partners' content will reach our customers in the fastest possible time," said Antony Douglas, Head of Games at O2 UK.

The announcement follows Player X's recent moves in ramping up its presence in the mobile games market by partnering with companies such as Sky TV and EMI Music and extending its relationship with FremantleMedia by adding a PrizePlay element to evergreen titles such as Family Fortunes and The Price Is Right. These efforts were recognised earlier this year when it was selected as a Finalist for the prestigious 2007 Red Herring Top 100 Awards.

"We've worked with O2 for a number of years and are delighted with this development. Our knowledge of the market and our new porting and QA facility in India means that we offer an end-to-end solution for all global mobile games publishers," said Tony Pearce, Player X CEO.

For more information, please contact monty.munford@playerx.com or +44 (0) 7970 673695.

About Player X

Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.