NEW YORK - January 18, 2011 - Oberon Media, the world's leading multi-platform casual games company, today announced a global partnership with Lenovo, the fastest-growing major PC company in the world*. Through the partnership, Oberon will pre-install games and game solutions on PCs and devices for Lenovo. Lenovo PCs shipping worldwide will provide millions of users the benefit of Oberon's game solutions including immediate access to a wide range of games including casual, core, MMO and fantasy sport. To ensure a steady stream of high-quality content, Oberon will additionally be supporting Lenovo with game acquisition and licensing of game content going forward, including content from top developers such as I-play, PopCap, Bigpoint and more.
"Lenovo is one of the most ubiquitous PC brands, reaching millions of users worldwide," said Ari Last, VP, Business Development, International at Oberon Media. "By adding our flexible game solutions, Lenovo will stand apart from its competitors by offering games of every genre that users can experience instantly."
"We are always looking for ways to distinguish our product from the rest of the industry. One of the best ways to do that is through value-added content that our consumers can take advantage of immediately," said Peter Gaucher, Executive Director of Software&Content Services at Lenovo. "This partnership with Oberon will allow us to deliver fun and enticing content to every demographic of consumer, from hardcore to causal gamer, enhancing the perceived and actual value they receive when buying one of our devices."
In addition to providing game solutions for Lenovo PCs and devices, Oberon Media has partnerships with leading PC companies including Acer, Asus, Samsung, LG, MSI and Kingston, making them the preferred OEM gaming solutions partner.
About Oberon Media
Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.
*Based on IDC's Worldwide Quarterly PC Tracker for 2Q 2010 compared to Dell, HP, Acer, Apple and Toshiba.