Oberon Media Brings the Tetris® Game to Connected Televisions

NEW YORK - January 4, 2011 - Oberon Media, the world's leading multi-platform casual games company, today announced an agreement with The Tetris Company, LLC, the licensor of the Tetris® brand worldwide, to license the exclusive rights for the Tetris® game on Internet-connected televisions. Beginning in Q1 of 2011, Oberon's partners and the most innovative consumer electronics manufacturers will have the most popular video game of all time available directly on televisions and other TV related devices including Blu-ray players.

" Tetris is one of the best-selling games of all time, and has positively impacted every platform on which it has been released," said Jonathan Boltax, Senior Director of iTV Services for Oberon Media. "We believe the addition of the Tetris brand to our already impressive catalogue will not only ignite endless possibilities for the iTV platform, but also bring the Tetris game to millions of living rooms worldwide through partnerships with numerous leading TV brands."

"With the support of almost every major consumer electronics manufacturer, connected TVs and devices have the potential to reach millions over the next few years," said Henk Rogers, CEO of Blue Planet Software, the company that manages the exclusive licensing rights to the Tetris game. "With more than 10 years of development leadership in the iTV industry, Oberon can take advantage of these incredibly innovative devices. Our fans can look forward to seeing Tetris on this entirely-new distribution platform."

The Tetris game is one of the most recognizable video games in history and has turned hundreds of millions of players into fans with its unique puzzle gameplay. After its beginnings in Russia, this timeless puzzle game quickly became a worldwide phenomenon enjoyed by all.

Oberon Media plans to launch with its first connected television partner in the first quarter of 2011. The game will feature stunning graphics and an all new mode, "Space Mode." Space Mode takes users on a thrilling adventure where mini games and challenges are played in order to proceed to the next step in the journey. Space Mode mini games include "Light-Speed", "Debris", "Meteorite" and "Alien".

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

About the Tetris ® Brand

The Tetris ® brand is one of the leading and most distinctive video game brands and franchises in the world.  In the game's 25-year history, hundreds of millions of players have experienced the Tetris effect. Over 100 million mobile download games have been sold. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time.  Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee.  The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide.  Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players.  For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

Contacts:

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Bender/Helper Impact

Chrissy Kelleher

212.689.6360

chrissy_kelleher@bhimpact.com

For the Tetris® Brand:

Monica Caires

(415) 442-4027

monica.caires@graylingcp.com 


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