NEW YORK—March 13, 2012— Oberon Media, one of the world’s leading multi-platform casual games companies, today announced the addition of Ginger Kraus as Senior Vice President, Sales. A marketing veteran with more than 20 years of experience designing partnership and marketing strategies for top media companies and start-ups, Kraus will be responsible for leading the sales and partnerships group at Oberon Media. Her initial primary focus will be on generating revenue from new game centers, search and advertising, and she will report directly to Bob Hayes, President and COO.
“Oberon Media is a global leader in the casual game marketplace, and we are excited that Ginger is joining our team," said Hayes. "With her deep knowledge in creating and sustaining business development opportunities, Ginger will be able to build upon Oberon Media’s leadership position. I am confident in the success Ginger will deliver not only on behalf of Oberon Media, but for meeting business objectives outlined by our partners as well.”
“I’m thrilled to be joining the excellent leadership team at Oberon Media and contributing to the company’s mission of maintaining its global leadership position within the casual game marketplace,” said Kraus. “In tune with Oberon Media’s ongoing goal of delivering the market’s most comprehensive experience for game players, I look forward to developing strategic business partnerships that expand the company’s presence with some of the world’s leading brands and content providers.”
Kraus comes to Oberon Media after a successful tenure at Sony Computer Entertainment of America (SCEA) where, as Senior Director: Marketing Alliances and Brand Activation, she led the marketing and brand activation for all products and services that SCEA provides, including hardware, content and the ecommerce entertainment platform. Throughout her four years at SCEA, she helped build the strategy, partnerships, and content platforms required to evolve PlayStation from a hardware and software producer into a leading interactive media network.
Before her time at SCEA, Kraus spent six years leading the business development and marketing efforts at LiveNation, the leading global producer-operator of live entertainment. Additionally, she led the business development and research partnerships at AdOutlet which totaled over $10MM in revenue. Kraus also served as the Director - National Sales and Marketing at Time Warner Cable Systems in the New York Area, before moving into the position of Director – Client Services and Marketing at AdLine, a division of Time Warner, where her sales strategies led to a 15% yearly growth in revenue.
About Oberon Media
Oberon Media is one of the world's leading multi-platform casual games companies, delivering global, integrated casual game solutions across online, mobile/Smartphone, and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Orange (France Telecom) and more. Oberon Media's top-selling casual games are played across multiple gaming platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Infinity Equity and Morgan Stanley. For more information, visit www.oberon-media.com.