MARINA DEL REY, CA– February 27, 2008– Ignition Entertainment has partnered with Chicago-based music group THE AUDITION on the band’s latest music video. The music video for“Warm Me Up,” the pop-rock quintet’s first single off their second album, Champion (Victory Records), features gameplay footage from Ignition’s upcoming survival-horror videogame Obscure: The Aftermath (Wii™, PlayStation®2 computer entertainment system, PC). In turn, The Audition provided several songs for use in a series of groundbreaking live-action trailers created by Ignition to promote Obscure: The Aftermath.
“The Audition is a fantastic band, and their energy on the single‘Warm Me Up’ really compliments our teen horror game Obscure: The Aftermath,” said Ajay Chadha, president of Ignition Entertainment USA.“The videogame has a unique blend of genuine horror, witty dialogue and awesome co-op gameplay. It’s only fitting that this one-of-a-kind game benefits from such a unique, synergetic collaboration between the music and videogame industries.”
The first-of-their-kind trailers are the opening scenes from Obscure: The Aftermath and follow the story of a group of friends attending college who discover that a mysterious black flower, with addictive hallucinogenic effects, also has the terrifying ability to transform people into hideous monsters. The films were shot at the old American Greetings Creative Studios building set just outside of Cleveland, Ohio, and feature a cast of sexy, young men and women, including Cleveland native Matt Waldeck, who recently appeared in“The Young and the Restless.” The Audition’s“Warm Me Up” music video was shot in conjunction with the trailers and features the same set and actors.
Published by Ignition Entertainment and Playlogic International N.V. and developed by Hydravision Entertainment, Obscure: The Aftermath is rated“M” for Mature and slated for release on March 25, 2008 on the Wii, PlayStation 2 system and PC.
Adapted from The Audition’s original“Warm Me Up” music video featuring Obscure: The Aftermath, the Obscure gameplay focused video will debut Tuesday, February 27th on IGN.com ( http://music.ign.com).The Obscure: The Aftermath video series can also be viewed by visiting www.obscureaftermath.com.
ABOUT IGNITION ENTERTAINMENT LTD.:
Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at http://www.ignitionent.com
ABOUT UTV SOFTWARE COMMUNICATIONS LTD:
UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com
ABOUT VICTORY RECORDS:
Victory Records, Inc. is the top independent rock label in the United States and one of the world’s leading independent record companies. Since 1993, Victory Records has maintained a successful formula composed of a dedicated staff, hard work, artist development, market knowledge and a profitable business model. For more information, please visit http://www.victoryrecords.com.
Ignition Entertainment USA Media Contact:
(209) 586-1495 ext. 104
Obscure 2© and Obscure: The Aftermath© 2007 Playlogic lnternational N.V. All rights reserved. Developed by Hydravision Entertainment. Published by Ignition Entertainment and Playlogic lnternational N.V. Playlogic is a registered trademark of Playlogic lnternational N.V. All other trademarks are the property of their respective owners. The sequel of Obscure© 2004 MC2-Hydravision.