Official FIA WRC Videogame teams up with Kick Energy starting with TRAX event this Sunday

London, September 3rd 2010– Black Bean Games, the leading Italian videogame publisher, has announced their partnership with Global Brands and Kick Energy, one of the UK’s leading&fastest growing energy drink brands.

WRC FIA World Rally Championship, the racing videogame developed by Milestone Studios, is being supported by Kick Energy during WRC’s UK campaign. With major links in British rally and WRC including the sponsorship of rising rally star Craig Breen, the Kick Energy rally team will be touring the UK with WRC. Their first stop will be at TRAX this Sunday 5th September.

Located at the home of British motorsport, Silverstone Circuit, TRAX is the UK’s biggest event for all performance and modified cars. TRAX visitors will able to play previews of the game before anyone else in the UK and will be treated to rides around the circuit with Craig Breen throughout the day, who, aged just 20, won the Fiesta Sport Trophy International Shootout in 2009 and is now working closely with the team at M-Sport, which operates Ford’s World Rally programme.

If that wasn’t enough, visitors will be given the chance to win a Subaru WRX STI kitted out with its own PlayStation ® 3 worth a total of£10k, driving experiences, consoles and copies of the game to celebrate the launch of the rally simulation game out on October 8th for PlayStation ® 3, Xbox ® 360 and PC.

For more information about TRAX, please visit www.traxshows.co.uk.

For more information about WRC, please visit the official website: www.wrcthegame.com and check http://blog.milestone.it regularly to get more information and facts&figures from behind the scenes

About Black Bean Games

Founded in 2004, Black Bean Games is the videogames publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences in order to globally release products for all home and portable console systems and PC. The actual philosophy adopted by Black Bean Games focuses its releases in 2 main areas: Racing and Family&Lifestyle. The catalogue can satisfy a wide range of target audiences and different platforms users. The 2010 line-up is a real breakthrough across the International industry, thanks to the new strong IPs based on prestigious licenses such as NatGeo Quiz!, NewU Fitness First, SBK ® , Superstars V8 and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com.

About Milestone

Founded in Milan in 1996, Milestone S.r.l. is the biggest Italian developer and it is recognized worldwide as the leading Italian developer of interactive entertainment software specialized in racing videogames. In 2002 Milestone S.r.l. became part of the Leader Group. An obsessive desire for quality combined with an elaborate attention to detail have always been the trademarks and philosophy of the company. SBK ® Superbike World Championship series is a clear example. Milestone is developing products for home consoles and PC such as the Official World Rally Championship videogame. Website: www.milestone.it / http://blog.milestone.it

About WRC

The FIA World Rally Championship (WRC) is an epic motorsport adventure featuring some of the world’s greatest drivers. In 2009, WRC was aired on 264 broadcast channels in over 120 territories worldwide achieving a total audience of over 570 million viewers. The 2010 WRC Calendar consists of 13 individual rallies and features real cars on real roads, with teams and drivers locked in a dramatic race against the clock. North One Sport is the global Promoter for the FIA World Rally Championship. For more information visit www.wrc.com.


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