OFFICIAL LAUNCH EVENT FOR BLIZZARD ENTERTAINMENT’S DIABLO®III & EXCLUSIVE FIRST-IN-ASIA INTERVIEW OPPORTUNITY WITH LEA

FOR IMMEDIATE RELEASE

SINGAPORE, MALAYSIA, 8 MAY 2012 – Asiasoft Corporation PLC, an official Blizzard games distributor in Southeast Asia (SEA) announces the official launch of Blizzard Entertainment®’s highly anticipated action role-playing game Diablo® III, for Singapore at 3:00 P.M. May 15, at Funan DigitaLife Mall.

An estimated 15,000 fans will partake in the Diablo® III official launch event with a plethora of festivities including the appearance of Marc Messenger, lead developer of Diablo® III, local Diablo® III cosplayers showcasing their exquisite costumes for the first time ever, hourly giveaways and lucky draws with much sought after licensed merchandise including the exclusive game premiums, SteelSeries Diablo® III gaming mice, headsets and mousepads as attendees count down to the official launch of the game together with fans worldwide. Other attractions at the event include premium Diablo® III offerings and special launch day promotions from partners’ booths such as NVIDIA, SteelSeries, and J!NX, the official licensed clothing partner.

Media are invited to be part of this fantastic game launch event that has fans waiting for more than a decade. Also, all media are specially invited to exclusive one-on-one interviews with Marc Messenger, the lead developer of Diablo® III who is here in Singapore for the first time ever.

What

Official Diablo III Launch in Singapore

Where

Funan DigitaLife Mall

When

Media Interview with Marc Messenger - Tuesday, 15 May 2012 from 9:30AM to 12:30PM

Official Launch Event - Tuesday, 15 May 2012 from 9:00AM to 9:00PM with collection to start from 3:00PM

Other Notes

·         For the latest official announcements from Blizzard Entertainment about Diablo III, please visit http://us.battle.net/d3/en

·         For the latest news on the Diablo III pre-orders, launch events and promotions in SEA, please visit http://d3.playpark.net

·         For FAQ on Diablo III pre-orders, pricing and launch event details, please refer to http://d3.playpark.net

·         Diablo III will be launched and available at all retail outlets on May 15.

About Asiasoft Corporation Public Company Limited

Asiasoft ( http://www.asiasoft.net/) is a leading online game operator enjoying a dominant market share in Thailand, Singapore, Malaysia, Vietnam and Indonesia.  The Company’s affiliates are involved in international investment for online games publishing and development, as well as game portal services ( www.playpark.com) including other IT related businesses.  Currently, Asiasoft features 34 enjoyable and interactive online games from all over the world and more than 43 million registered IDs.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft® and Diablo® franchises, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games.  Blizzard Entertainment’s track record includes 13 number one selling games and multiple Game of the Year awards.  The company’s online gaming service, Battle.net®, is one of the largest in the world, with millions of active players

# # #  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.