Official Nintendo Magazine reveals new look and gaming-first 3D cover

11/03/11– Future, the UK’s leading Games media group, will unveil a revamped Official Nintendo Magazine on Thursday 17 th March both in print and online.

Celebrating the highly-anticipated Nintendo 3DS launch, issue 67 of ONM boasts a 3D lenticular cover– a world first for gaming magazines. Like the 3DS, this highly collectible relaunch issue achieves real 3D without the need for glasses, and is available exclusively in Tesco and WHSmith stores.

The redesigned issue includes definitive reviews of the top 3DS launch games as well as an in-depth hardware feature revealing everything the 3DS can do. There’s also the first in a new line of new regular retro features, revealing interviews and a renewed focus on ONM’s dedicated community.

A new Connect section will strengthen ties with an already committed fan-base and show readers how to interact with each other in new ways every month. Reader feedback through letters, emails, tweets, Facebook posts and events runs throughout the new-look magazine, reflecting the passion and excitement of Nintendo gaming.

The new look is based around clean, modern design principles and top quality production values. Combined with an informed, accessible editorial approach and greater community interaction, the new Official Nintendo Magazine reflects Nintendo’s unique place in the gaming world better than ever before.

The new-look ONM website ( www.officialnintendomagazine.co.uk) also goes live on March 17 th with a range of fresh community features. It currently welcomes over a quarter of a million visitors every month, and hosts the biggest and most passionate community of Nintendo fans in the world.

Neil Long, Editor In Chief of Future’s Nintendo Group said:

“The refreshed mag and site are designed to make interacting with the huge ONM fanbase easier than ever. With a growing Facebook and Twitter presence on top of the monthly podcast and weekly TV shows on the Nintendo channel, the Official Nintendo Magazine brand continues to go from strength to strength across all platforms.”

The rebooted ONM goes on sale across the UK from Thursday 17 th March, priced at£3.99.

About Future

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests.  We hold strong multi-media market positions in games, technology, film, music, cycling, automotive and crafts.  Our biggest-selling magazines include Total Film, T3, Classic Rock, Digital Camera, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife.  Our websites include gamesradar.com, bikeradar.com, techradar.com, musicradar.com, dailyradar.com and photoradar.com.  Future produces nearly 4 million magazines each month; we attract more than 27 million unique visitors to our websites; and we host 27 annual live events that attract hundreds of thousands of enthusiasts.  In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines. 


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