LOS ANGELES - May 16, 2012 - Atari, one of the world’s most recognized publishers and developers of interactive entertainment, today announced that it has hired Olivier Rameil as Sales and Marketing Director, Europe. Olivier comes to Atari with over 6 years of mobile games industry experience, most recently serving as Global Business Development Manager at Gameloft. In this new role, Olivier will drive continued market development and growth of the company’s mobile and digital games portfolio across European markets.
“Atari’s shift in strategy to mobile gaming represents an incredible opportunity to bring great new games based on some of the most legendary intellectual properties to a contemporary audience,” said Rameil. “The company has already achieved demonstrated success in the US mobile market with Atari’s Greatest Hits, Breakout: Boost and Asteroids: Gunner, and I look forward to expanding upon this success in the EMEA market.”
“Olivier brings a wide range of experience and a strong record for execution in the mobile industry,” states Jim Wilson, CEO, Atari. “Atari has had a long and successful history across Europe and we look forward to reigniting the business through mobile games and other brand related opportunities.”
During his time at Gameloft, Olivier worked in South East Asia and Europe developing relationships with mobile carriers and manufacturers. He then helped the company launch its best-selling titles on the latest gaming platforms, including set-top boxes and connected TVs. Additionally, Olivier pioneered Gameloft’s industry-leading in-game product placement advertising program and initiated the company’s in-flight entertainment business.
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About Atari, SA
Atari ( www.atari.com) is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, Backyard Sports®, Ghostbusters®, and Rollercoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (i.e. browser, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.
Atari has offices in Los Angeles, New York, Paris, Lyon and London.
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