OMEGA SEKTOR PARTNERS WITH ACTIVISION

London– 9th August 2007

Omega Sektor today announces Activision, one of the world’s leading publishers of interactive entertainment, has signed as a premium publisher. The entertainment and gaming centre will open its doors in the heart of Birmingham on 10th August.

A number of new and classic Activision games, for visitors of all ages and gaming abilities, will be available to play at the centre - from action and first-person-shooters– to strategy and simulation.

Activision games available to play at the centre will include Call of Duty 2, Quake 3 Team Arena, Quake 4, Enemy Territory: Quake Wars, Doom 3: Resurrection of Evil, Fantastic Four, Day of Defeat, World Series of Poker: Tournament of Champions, Transformers, Spider-Man 3, Shrek The Third, Shrek SuperSlam, Madagascar, Madagascar Mini Mayhem, and Over the Hedge

Groups of friends, gaming teams, individuals and families will all be encouraged to experience Activision’s portfolio of titles, with 15+ games available to play upstairs, and 12+ and under titles available on the ground floor. A specially branded Activision area will also be located on the first floor and will house 30 state-of-the-art PCs and gaming peripherals.

“We are excited to be involved in this initiative as we continue to find new ways to engage with both our core and casual gaming audiences. Activision is a leading worldwide publisher of video games and as such, we are pleased to be playing a prominent role with Omega Sektor from the outset in the UK market.” Says David Tyler, Senior Brand Manager at Activision.

About Omega Sektor:

Omega Sektor, the next key recreation destination in the UK opens its doors in the heart of Birmingham on 10th August. This state of the art centre is set to usher in the 21st Century of arcade style gaming, providing a casual yet high-tech social experience for all ages and abilities. The centre will also offer music, movies, an internet café and other entertainment areas.

Boasting over 400 highest spec PCs with multiplayer LAN and online play, as well as the market leading next generation consoles including the Xbox 360, Omega Sektor will rank amongst the largest gaming centres in the world. In addition, many major publishers have signed up, attributing to a catalogue of over 100 playable games.

About Activision:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as“will,”“will be,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,” and similar expressions. These risks and uncertainties include, but are not limited to, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision’s historical stock option granting practices, the board and Activision; the outcome of the SEC’s formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies. Other factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options, foreign exchange rate changes, and the risks identified in Activision’s most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

For further information please contact:

Charlotte Fraczek or Lucy Starvis at Lunch PR

charlotte@lunchpr.com or lucy@lunchpr.com

Tel: 0207 575 3215


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