Open Beta Now Live! Are you Ready for a Little R&R?

TORONTO, CANADA– (July 30, 2009)– Veil Entertainment and Spore Productions are pleased to announce the Open Beta of Rise&Ruin, an online, card-based, fantasy combat game ready to play through PC web browsers.

Rise&Ruin is an entirely new twist on the trading card game (TCG) genre. Players level up their own ideal avatar while assembling decks from an ever-growing pool of powerful attack, defense, magic, and specialty cards. Thrilling, cinematic 3D battles take place directly in a web browser allowing for fast and accessible game play.

“We’re excited to get the Open Beta launched,” says Geoffrey MacDougall, CEO of Veil Entertainment.“We’ve worked hard to build an experience that combines the best of our favourite genres to provide character-driven, fast-paced game play. The guys on our live team are also eager to start implementing the storyline and tournaments they’ve developed over the last several months.”

“Now that we’re in open beta the team can start to focus on polish, reacting to the player experience, and implementing new features, " says Joe Wagner, R&R’s Community Manager.“It's great to be live. Players can also join us every Friday at 7:30 EST for Friday Night Fights where organized chaos reigns.”

Rise&Ruin gives players the unrestrictive option to play for free, for as long as they wish, with opportunities to win additional cards through community events. Similar to other TCGs, players can purchase credits to acquire new cards and access additional perks and content within the game.

Rise&Ruin is produced through the financial support of Telefilm Canada, Administrator of The Canada New Media Fund, funded by the Department of Canadian Heritage, Government of Canada.

Contact Information:

Rise&Ruin

Joe Wagner

E-mail: joe@veilentertainment.com

Web Site: www.RiseAndRuin.com

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About Veil Entertainment Inc.

Veil Entertainment is a Canadian-based games developer and consulting firm. Projects on which Veil’s principals have worked include Sulake Canada / Habbo Hotel Canada, Sparkplay Media / Earth Eternal, Corus Entertainment / GalaXeeds, Play ay Joe’s / MLB: Play ball! and Ultimate Sudoku, and Xenophile / ReGenesis Extended Reality Project. Rise&Ruin is Veil Entertainment’s first independently-produced title.

About Spore Productions

Spore Productions is an interactive entertainment developer specializing in web and downloadable games, advergaming, portable gaming and Flash based media. Spore was founded in 1999, in Ontario, Canada.

"Rise and Ruin",“Rise&Ruin” are trademarks of Ascendance ProdCo Inc. All other marks are the trademarks of their respective owners.


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