OpenFeint Focuses on Free-to-Play Gaming with Hire of Facebook Gaming Expert, Ethan Fassett

FOR IMMEDIATE RELEASE

Former Playdom executive producer to lead product development of next-generation social network with distribution channels for free-to-play developers

 

BURLINGAME, Calif.– July 7, 2011 – OpenFeint, the largest mobile social gaming network, has seen significant growth since getting acquired by GREE last April– hitting 90 million users and 6,000 games across iOS and Android. Now the company is developing the next generation of its social network as it seeks to add more Facebook and social games. As part of this initiative, OpenFeint has named Playdom’s former executive producer of its San Francisco studio, Ethan Fassett, to senior vice president of product.

Lead by social gaming giants like CrowdStar and Zynga, more developers are moving to mobile platforms. Rapidly growing with over 90 million users, OpenFeint’s social network will help social developers transition to mobile.

As the SVP of product, Fassett will leverage his free-to-play gaming expertise to grow player engagement through new communication features. He will also drive player acquisition for game developers with distribution tools and programs.

“We’re very excited to bring on Ethan, whose expertise in free-to-play games and social communities will drive product strategy and shape the evolution of the network,” said Jason Citron, CEO of OpenFeint.“Ethan truly understands social games, the social networks they need to be successful, and the tools game developers need to properly engage and monetize their players.”

Fassett brings a deep level of social gaming experience to OpenFeint. At Playdom, he drove product strategy for their San Francisco studio, with a focus on player community engagement and monetization. As an executive producer, he successfully launched the retail-themed social game, Market Street, which peaked at one million daily active users.

“Game developers are looking for an engaged social graph and communication tools tailored around the unique community needs of those players,” said Fassett.“As a game-centric social network, OpenFeint is uniquely positioned to deliver on both and I’m excited to expedite the transition of web-based social games to mobile.”

Prior to Playdom, Fassett worked at Gaia Online. He was an early innovator in virtual communities and economies, launching Gaia’s virtual goods store and social network applications.

Developers interested in more information about OpenFeint and its leading mobile social gaming technology should visit OpenFeint.com/Developers.

About OpenFeint:

OpenFeint is the largest mobile social gaming network with over 90 million registered users and 6,000 games. OpenFeint, Inc. is part of GREE, Inc., the leading mobile social gaming platform in Japan. Combined, the two networks reach over 115 million players and 6,000 games. Developers interested in more information about OpenFeint and its leading mobile social gaming technology should visit OpenFeint.com/Developers.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.