OPERATION SPORTS AND PLAYHEM PARTNER TO LAUNCH REWARDS-BASED GAMING NETWORK“OPERATION SPORTS MATCHUP”

NEW YORK, NYJanuary 19, 2011– OperationSports.com and Playhem.com have joined forces to offer“Operation Sports Matchup”, a new service for enthusiasts of sports videogames. This network, located at Matchup.OperationSports.com, allows players to battle competitively against other members for prizes and cash.

“Our community consists of the most active and competitive sports gamers on the planet,” said Matt Holme, Co-CEO of Operation Sports.“We’re excited to work with Playhem to give our community the ability to up the stakes in their games, safely and legally.”

Playhem is“powering” Operation Sports Matchup with their proprietary technology. Beyond offering the ability for Operation Sports members to connect and compete, it that allows them to track friends, create custom tournaments, chat with other gamers, and review earned and wagered points. In addition, this profile can be linked to Facebook and Twitter to broadcast epic wins (or crushing losses). Accessing Operation Sports Matchup is a no brainer– just create an account on OperationSports.com.

“Operation Sports is the ideal partner for Playhem - their community has been organizing online matches on their own for years,” said Charles Bellfield, interim CEO of Playhem.com.“We’re making it much easier for players to create their own micro communities and compete for real rewards.”

Operation Sports Matchup starts you out with 100 free points to get going, and players can build up earnings from there.  Tournaments are setup by members, where the entry fee, number of players, duration and start date/time is set. From there members are able to pay their entry fee in points, join the tournament and hopefully come out on top!

The current roster of titles includes FIFA’11, NHL’11, and Madden NFL’11, with NCAA Football’11 coming shortly.

For more information on Operation Sports Matchup please visit Matchup.Operationsports.com or www.OperationSports.com

For additional information about Playhem, please visit www.Playhem.com

About OperationSports.com

Operation Sports is a leading news and content provider focused on the sports video games industry. Since its inception in 1998, Operation Sports has grown from a small community driven news site into an industry leading network attracting over 750,000 unique monthly visitors (source Google Analytics) and upwards of 200,000 registered members. Owned and operated by experienced sports video games industry veterans, Operation Sports has long been considered the premier destination for the hardcore sports gamer.

About Playhem.com

Playhem.com is a social network that enables members to play their friends through the videogames they love competitively for points, prizes, and rewards. Based in New York City, the site was founded in 2009 by Ryan Desanto, Chris Madden, Dan Putt and Keith Swan. Its advisory board includes videogame veteran executives Charles Bellfield and Steven N. Kane, and lawyer, George Miller.

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Contact:

Rob Fleischer

Sandbox Strategies for Playhem

rob@sandboxstrat.com

212.213.2451 x222 


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