- Bold new detective adventure combines gaming, smartphone apps, social media and web TV to provide an unprecedented degree of immersion
- Participants can chose to follow the story through various media, or enter the story themselves and participate an interactive game
26th April 2012, London, UK - Today Orange and transmedia specialists Lexis Numérique announced Alt-Minds – an exciting, new approach to interactive fiction. Crossing the boundaries between gaming, social networking and traditional storytelling, Alt-Minds is an episodic, paranormal thriller that takes players on a captivating journey throughout Europe as they attempt to solve a series of mysterious kidnappings.
Utilising the latest technological innovations from Orange, players in Alt-Minds actively conduct investigations, in real time, via a series of traditional and casual games on their computers, smartphones, tablets and social networks. Only by interacting with each other within the fictional world can players unravel the mystery, and maybe even earn themselves a place in its mythology.
Alt-Minds is the latest in a wide range of transmedia projects that Orange has supported since 2009, creating new forms of storytelling that allowing participants to interact with the stories and characters online and in real life. Previous trans media projects from Orange have included Detective Avenue ( www.detective-avenue.com) which involved more than 20,000 players in France alone, and FanFan2 ( www.fanfan2.fr) which had nearly 3 million interactions on the story’s Facebook page.
Jean-François Rodriguez, Head of Games and Transmedia at Orange says: "Our partnership with Lexis Numérique, a pioneer in transmedia fiction, has allowed us to combine gaming, online TV and social networks to create a new type of multi-media experience for our customers. For Orange, this is an opportunity to show that the tools we offer artists can be used to bring something new and very exciting to the public."
Eric Viennot, co-founder and Artistic Director of Lexis Numérique, explains: "We are working with Orange to explore a new type of fiction, one which I hope will become part of the history of transmedia, a format which we started with In Memoriam back in 2003. These online experiences break down the walls between fiction and reality by offering spectators/players an unprecedented level of immersion in the story."
The Alt-Minds transmedia adventure is scheduled to start in autumn 2012, and will be available in Europe in English, French, German and Spanish.
Transmedia is a new type of storytelling which uses new technology to offer deeper immersion and a more interactive experience. Transmedia combines multiple platforms and entry points so that the story is no longer limited to a single medium: it becomes a journey where each medium helps to build a universe in which you are more than just a spectator. For more information: www.transmedialab.org
France Telecom-Orange is one of the world’s leading telecommunications operators with 172,000 employees worldwide, including 105,000 employees in France, and sales of 45.3 billion euros in 2011. Present in 35 countries, the Group had a customer base of 226 million customers at 31 December 2011, including 147 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 December 2011, the Group had 167 million mobile customers and 14 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. With its industrial project, "conquests2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited. Orange France or France Telecom.
About LEXIS NUMERIQUE
With more than nine million games sold around the world through its prestigious partners, Lexis Numérique is one of Europe's leading independent game design studios. Lexis Numérique, which has repeatedly been the chart-topper for children's games (Uncle Ernest, Alexandra Ledermann, Léa Passion Mode – more than 4 million copies sold around the world), also develops PC and console games for a wider audience (In Memoriam, Expérience112, Metropolis Crimes, Red Johnson’s Chronicles…). In addition Lexis-Numérique has also been working for more than ten years for brands such as Henkel, Disney or McDonald’s and advertising agencies such as DDB, Euro RSCG or Duke.