Outspark And PlaySpan Partner For In-Game Commerce Network


San Francisco, CA - March 11, 2008 - Outspark, the leading online game publisher and operator, and PlaySpan, the first publisher-sponsored TM in-game commerce TM network, today announced an agreement to jointly provide a secured player-to-player virtual goods marketplace for Outspark games. The integration of the PlaySpan marketplace will provide gamers with an efficient and open market for virtual goods within their favorite Outspark games.

"We know that gamers enjoy trading online, so we are responding to the need for a quality, secured commerce network," said Susan Choe, Founder&CEO, Outspark. "PlaySpan is leading the category with its in-game technology and player-to-player micro-transaction network, and we are pleased to be working with them to provide a great user experience."

Outspark games include the fantasy role-playing titles Fiesta and Secret of the Solstice. Within each game, players create and guide a character through a richly detailed and engaging world. While the games are free to download and play, the experience is further enhanced through the purchase of premium in-game items like clothing, pets and other accessories players can use to enhance their virtual characters.

PlaySpan's accessible in-game widget technology will make the buying and selling of virtual items between users fun and easy while allowing players to stay in the game throughout transactions. The integrated service will also provide Outspark users with a safe and secure environment for trading.

"Outspark is one of the fastest-growing online destinations in interactive entertainment for internet users worldwide," said Karl Mehta, Co-Founder&CEO, PlaySpan Inc. "Outspark's selection of PlaySpan is another major milestone of publisher endorsement for our market leadership in providing publisher-sponsored in-game marketplaces."

About PlaySpan Inc.

PlaySpan TM is the game industry's first publisher-sponsored TM in-game commerce TM network. PlaySpan's patent-pending in-game search, commerce and micro-payment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce. PlaySpan is based in Silicon Valley with offices in Mumbai, India and Shanghai, China. More information can be found at http://www.PlaySpan.com.Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

PlaySpan, Publisher-Sponsored and In-Game Commerce are trademarks of PlaySpan Inc.

About Outspark

A unique publisher and operator of free online community games, Outspark is redefining interactive entertainment through an engaging virtual playground accessible to players of all ages and experience levels. The company's global reach enables it to select the most compelling social games from talented development teams located around the world. Backed by Tencent, Altos Ventures and DCM, Outspark is headquartered in San Francisco, CA, with a subsidiary office in Seoul, Korea. For more information, visit http://www.outspark.com. Also check out the Outspark blog, updated regularly at http://blog.outspark.com.



Chris Schmidt

Odyssey Public Relations for PlaySpan



Alexis Mervin

ONE PR Studio for Outspark



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