Outspark Targets 60 Percent Retention Rate and $55 ARPPU Per Month

SAN FRANCISCO – August 15, 2011 – Outspark, the destination for MMO gamers, today announced that Fabian Ahmadi, the company’s director of business development and marketing will give a talk at GDC Europe outlining key metrics for core MMO game publishers. In the session, How to Use Data to Achieve $500+ LTV from Your Gamers , which takes place at 2pm in Congress Saal 3, Ahmadi will highlight Outspark’s experience with operating free-to-play online games over the past five years.

Key points include:

• Outspark has been able to achieve ARPPUs of $55 per month on its top titles

• The publisher sees a 60 percent retention rate of players users

• 18 percent of Outspark’s active user base is paying players, six times that of the average online game

• 2-3 percent of all registered players buy in-game items in the first 30 days of playing an Outspark game

The session will also delve into additional aspects of operating and tuning MMO games to meet the needs of an ever growing audience of players.

“The metrics behind core MMO games are always of interest since the number of public companies operating in the space and releasing numbers is very small,” said Fabian Ahmadi, director of business development and marketing at Outspark. “We have strong internal capabilities and proven success in the free-to-play games space. With our Flint platform, we’re starting to offer third-party developers and publishers the ability to tap into that knowledge and utilize the platform and processes we ourselves use in operating online games.”

About Flint™

Flint™ is an open API that provides third-party developers and operators with all of the tools necessary for distribution, user acquisition, analytics, monetization, marketing and operations. By enabling MMO developers and operators the ability to quickly reach a mass audience, Flint™ is positioned to be the publishing and distribution platform of choice for online games in the digital space.

About Outspark

Founded in 2007, Outspark publishes free-to-play Massively Multiplayer Online games (MMOs) with deep social features for the rapidly growing Western market. It has quickly become a global leader in the space, paving a way for a new era of digital entertainment. Outspark’s own online portal and social community has attracted over eight million registered players, and continues to grow due to its engaging social features and metrics-based approach to enhancing the user experience. Headquartered in San Francisco, CA, Outspark currently offers a variety of next-generation client and social web MMOs, with an ever-evolving portfolio of new games and content. For more information, please visit www.outspark.com.

Media Contact:

International Digital Entertainment Agency



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