Games represent almost half of all iOS downloads
40% of money spent on iOS games takes place in-game
AMSTERDAM, 25 May 2011– Combined research results of Newzoo and Distimo shows that games represent the largest single App-category on Apple App Stores, and account for half of the downloads of both free and paid Apps. In total, more than five million games a day were downloaded in the US and six European territories combined during March 2011. The 63 million iOS gamers in these seven countries downloaded an average of 2.5 games per month. In-game purchases within free and paid games now amount to more than 40% of total money spent and are expected to surpass upfront payments for games in the second half of 2011. International games market research firm Newzoo and app store analytics company Distimo have entered into a partnership to provide unique monthly data on game sales and downloads across all Apple App Stores. The countries included at launch are US, UK, Germany, France, Spain, The Netherlands and Belgium.
The rise of in-game spending
Offering gamers the opportunity to spend money in-game is becoming a must-have feature for game developers. While some 88% of downloaded top 300 iOS games are now offered for free, in-game purchases (within both free and paid games) generated approximately two-fifth of total revenues. In-game spending on free games grossed 40% of the total revenues for iPhone/iPod Touch and 32% for iPad. The data also shows just how much of an impact a high ranking in the charts has, as the download volumes and revenues of the top 25 ranking games are a factor five to six times higher than those of the games ranked 26 to 50. Graph available: http://www.newzoo.com/press/Newzoo_Distimo_iOS_180511.png
63 million iOS gamers
The National Gamers Survey, held in March 2011 at the time of the launch of the iPad 2 in Europe, shows that there are now more than 60 million iOS gamers in total in the US and key European countries. Between six and seven percent of the online population has an iPhone in the US, UK, France and Germany, while Spain, The Netherlands and Belgium trail with three to four percent. The share of iPhone owners who play iOS games is between 50 and 75%. Nearly 15 million Americans who play games on mobile phones or tablets actively use an iPad, and in the European countries this total is seven million. The iPad is ahead of the PlayStation Portable in terms of the total number of people playing games on a specific device.
Distimo and Newzoo form partnership to provide detailed monthly data service
The monthly data includes both daily and monthly download volumes in absolute numbers for the top 300 free as well as paid games (total and per game), and the USD value of downloads (total and per game ranking category) for each of the individual App Stores (iPhone/iPod Touch, iPad and Mac). It also includes a breakdown of revenues in terms of paid downloads and in-game spending in both free and paid games. Finally, the dataset also provides a monthly ranking of the top 300 free and top 300 paid games, its publishers and the average selling price. Newzoo includes survey data on mobile gamer demographics and all app stores, including Android to complement the new service. Access to the data will be facilitated online through the Newzoo Data Explorer. A limited number of companies are welcome to join as launch clients as of today. The service will be commercially available as of June 1, 2011. The countries covered in the initial phase are US, UK, France, Germany, Spain, The Netherlands and Belgium.
Peter Warman, CEO and co-founder of Newzoo, added:“Our National Gamers Survey 2011 showed the massive impact and reach of the iPhone, iPod Touch and most recently the iPad, as illustrated by the above numbers, boosted by the fact that a single iOS device is used by multiple users. We are very pleased to be able to complement our existing market research data with valuable insights into sales and downloads of games in Apple’s AppStores, provided by Distimo.”
“We’re pleased to partner with Newzoo to deliver customized data focused solely on games,” stated Vincent Hoogsteder, CEO and co-founder of Distimo.“We look forward to providing deep insight into market size, downloads, revenues, monetization trends and to highlighting the most successful games and developers.”
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Newzoo is an international market research firm completely focused on the games industry. Newzoo aims to provide the best independent consumer market data across all game platforms and business models. Newzoo also operates the global B2B portal Gamesindustry.com and publishes the bi-annual Games Industry Black Book. Clients include Blizzard, RealGames/Zylom, Incomm, Nexon, Frogster, RTL Group, ShandaGames, Microsoft, Gamania. www.newzoo.com.
Distimo is the innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth customized reports for carriers and operators and offers valuable insight into important trends happening within different application stores around the world. Distimo Monitor is a free, cross-platform, app monitoring tool for developers that enables them to monitor their own and competitive applications across all app stores. Learn more at http://www.distimo.com and follow us on Twitter at http://www.twitter.com/distimo.
Peter Warman, Newzoo
CEO and co-founder
Tel. +31 (0) 20 6635816
Mindy M. Hull
Mercury Global Partners for Distimo
Tel. +1 415 889 9977 (USA)
Tel. +31 (0) 62 504 7680 (NL)