PaeDae Launches BARTR Platform Enabling Free Player Acquisition

LOS ANGELES – February 21, 2013 PaeDae, a leader in marketing, monetization and engagement solutions for online and mobile applications, today announces BARTR, a FREE resource for mobile developers to market their apps and acquire new users. The new BARTR platform will make its official debut in March 2013, but developers can register and acquire the SDK now by visiting

The BARTR system facilitates player acquisition by targeting the most relevant audiences. Developers use “BARTR credits” as currency, which are provided upon joining the network. This system helps publishers and independent app developers reap the benefits of a true exchange-based impression system with no transaction fees or surcharges. When a developer advertises an install for another app, they receive a credit. A credit is spent when they advertise to attract players on another app.

“The BARTR system is truly unique and benefits developers of all sizes,” says Sam Kim, VP of Business Development and Co-founder at PaeDae. “I am excited to see how the developer community uses the system to drive targeted traffic to their apps.”

The BARTR system provides developers with various tools that help target their apps to a specific user demographic. The system also engages users in natural transitions in action or play within the app, so as not to detract from the user experience.

About PaeDae

Founded in 2011, PaeDae ( is a leader in marketing, monetization and engagement solutions for online and mobile applications. PaeDae has two patent-pending products; withPrizes, a white-label, in-app prize platform that allows developers to reward players with real-world prizes, and BARTR, a no-cost, player acquisition network enabling developers to cross promote their games through other apps and reach their target demographic. Headquartered in Santa Monica, PaeDae is a privately held, investor-backed company. For more information please see


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at