Leicester, May 29th– SouthPeak Games and Asylum Entertainment have today announced a deal to co-publish a video game based on the highly successful Horrid Henry books written by Francesca Simon and the top rating children’s television series, produced by Novel Entertainment. Developed by Asylum Entertainment, the Horrid Henry game gives fans the chance to become their favourite naughty schoolboy.
Since first blasting onto the children’s book scene in 1994, Horrid Henry has quickly become a worldwide publishing phenomenon. With book sales exceeding 13.5 million copies in the UK alone, Horrid Henry is available in 27 countries worldwide including the US and has been translated into 22 languages. The hugely popular TV series, shown daily on Children’s ITV in the UK, has also sold globally and Henry has his own touring stage show, his own website and even a record deal with EMI.
After already achieving incredible sales success with Peppa Pig on Nintendo DS™, Asylum Entertainment is currently developing the Horrid Henry game for Wii™, Nintendo DS and PC. Players take on the role of Horrid Henry as they run and jump through a series of fun levels, meeting recognisable characters along the way and having plenty of mischievous adventures.
Lucinda Whiteley, Creative Director of Novel Entertainment says:"We are thrilled to further extend the reach of the Horrid Henry brand to include a PC, Wii and DS game. SouthPeak Games and Asylum Entertainment are leaders in their field and we are excited to be working with such creative game developers."
“We are delighted to be working with Asylum Entertainment and Novel Entertainment on the Horrid Henry license,” said Jonathan Hales, European MD, SouthPeak Games.“The books and TV series have proved exceptionally popular in Europe and the books have recently launched in North America, so we’re sure the video game will be just as successful.”
“We are really excited to be working with SouthPeak as our partner in bringing the Horrid Henry game to market. Their position in the US market makes them ideal for us to work with for the launch of the game. We are looking forward to making the Horrid Henry video game successful together,” said Simon Bailey, MD of Asylum Entertainment.
Horrid Henry the video game is set for release this October, alongside a whole week dedicated to the TV series on CiTV, during half-term and the publication of the latest book (Horrid Henry Wakes the Dead).
About SouthPeak Games
SouthPeak Interactive Corporation develops and publishes interactive entertainment software for all current hardware platforms including: PLAYSTATION®3 computer entertainment system, PSP® (PlayStation® Portable) system, PlayStation®2 computer entertainment system, Xbox 360® videogame and entertainment system, Wii™, Nintendo DS™ and PC. SouthPeak's games cover all major genres including action/adventure, role playing, racing, puzzle strategy, fighting and combat. SouthPeak's products are sold in retail outlets in North America, Europe, Australia and Asia. SouthPeak is headquartered in Midlothian, Virginia, and has offices in Grapevine, Texas and Leicester, England.
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For additional information, please visit SouthPeak’s corporate website: www.southpeakgames.com
About Asylum Entertainment Ltd
www.asylum-entertainment.com is an experienced and award winning video game developer and distributor based primarily in the major brand name children's market. Asylum has completed over 23 titles on multiple platforms for some of the biggest and best publishers and licence holders in the world. Asylum uses a number of leading edge technologies and develops for all gaming platforms, currently focused on developing for Online PC, NDS, Wii, Xbox360 and PS3/P. Asylum is passionate about its games, understands children's brand values and always aims to surpass client expectations. Check out www.gardenpartyworld.com for their new awesome online children’s game universe.
About Novel Entertainment
Novel Entertainment was created by highly respected international children's television specialists Lucinda Whiteley and Mike Watts in 2001 to produce children's and family programming, both live action and animation. Novel has a strong track record of working with highly acclaimed authors and illustrators, with a combination of original and book based projects. To date Novel has produced 230 Fimbles shows and 130 Roly Mo shows for the BBC, and the recent new commission from CITV will bring the total number of Horrid Henry episodes produced to 104.
About Copyright Promotions
Copyright Promotions Licensing Group Limited (CPLG) is one of the world's leading entertainment, sports and brand licensing and merchandising agencies with over 30 years experience in the industry. With dedicated teams in seven offices across Europe and international agencies servicing the rest of the world, Copyright Promotions has a structurethat is unique in the licensing industry today. www.cplg.com
Cookie Jar Group
The Cookie Jar Group is a Canada-based global children’s entertainment and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment’s library of nearly 6,000 half-hour episodes features some of the world’s most recognizable brands, including“Strawberry Shortcake,”“Caillou,”“Inspector Gadget,”“The Doodlebops,”“Arthur” and“Johnny Test”. The company owns non-character based brands for licensing such as Mommy&Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children’s television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America’s largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
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