PAX 2009 3-DAY PRE-REGISTRATION BADGES SELL OUT

For Immediate Release

SEATTLE - Aug. 21, 2009 - With only two weeks until doors open for the sixth annual PAX gaming festival, show organizers announced today that three-day badges for PAX 2009 have officially sold out. A limited number of Friday-, Saturday- and Sunday-only badges are still available online, but these are not expected to last long; updates are available at http://www.paxsite.com. PAX 2009 takes place Sept. 4-6 at the Washington State Convention and Trade Center in Seattle.

Show highlights include:

• Keynote address by industry legend Ron Gilbert

• The first public US demonstration of Ubisoft's Splinter Cell Conviction and Assassin's Creed® II

• The annual Roosterteeth panel

• Tournaments and demos for Magic and Dungeons&Dragons, sponsored by Wizards of the Coast

• The ever-popular "Pitch Your Game Idea" session

• "I've Just Been F#$%ing Fired: How to Get Back into the Industry on Your Own Terms through Mobile Game Development"

• "Wil Wheaton presents: THE AWESOME HOUR!!1"

For further information on PAX 2009 content, visit http://www.paxsite.com/schedule.php to view or download the full event schedule.

About PAX: PAX is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 58,500 in 2008, making it the largest gaming festival in North America. For more information, visit www.paxsite.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) defines and reflects gamer culture. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX gaming festival, Penny Arcade has expanded to include books, apparel and other merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), the gamer-driven charity for children that spans the globe.

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Media Contacts

For further information regarding Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series

Carolyn Carnes

Flash Fire Communications

866-205-5670 x500

carolyn@flash-fire.com

For PAX 2009 media registration

PAX Media Liaison

206-774-1296

pax_media@penny-arcade.com

For other inquiries

Amber Fechko

PAX Program Manager

206-774-1296

amberf@penny-arcade.com


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