PAX 2009 BADGES COMPLETELY SOLD OUT

For Immediate Release

SEATTLE– Aug. 31, 2009 - The organizers of the sixth annual PAX gaming festival announced today that all badges for the show this year are sold out. PAX 2009, to be held Sept. 4-6, is expected to draw the largest crowd in PAX history, industry professionals and media to the Washington State Convention and Trade Center for the three-day extravaganza.

“After the crazy crowds last year, the convention center cited fire code regulations and imposed a hard cap on the number of badges we are able to print and sell for PAX 2009,” said Penny Arcade’s Robert Khoo.“Amazingly, we’ve already hit that cap with just pre-registration sales and therefore no badges will be available for sale at the door.”

Highlights of the show include:

FRIDAY

• PAX 2009 keynote from Ron Gilbert, 1pm-2pm

• Penny Arcade Q&A Panel #1, 2pm-3pm

• Live demonstration of Assassin’s Creed® II and Splinter Cell Conviction, 7:30pm-8:30pm

• Music concert with Anamanaguchi, Metroid Metal and MC Frontalot, 9:30pm-1:30am

SATURDAY

• Pitch Your Game Idea, 2:30pm-3:30pm

• Live demonstration of Star Wars: The Old Republic, 3:30pm-4:30pm

• Music Concert with Freezepop, Paul and Storm, and Jonathan Coulton, 9:30pm-1:30am

SUNDAY

• Penny Arcade Q&A Panel #2, 12:30pm-1:30pm

• Wil Wheaton presents: THE AWESOME HOUR!!1, 2:30pm-3:30pm

• Omegathon Final Round, 5pm-6pm

View the complete PAX 2009 schedule at http://www.paxsite.com/schedule.php.

For those not fortunate enough to secure their badges for PAX 2009, don’t forget that it’s not too early to get a jump on the inaugural PAX East festival to be held March 26-28, 2010, at the John B. Hynes Veterans Memorial Convention Center in Boston. Pre-registration is already available at www.paxsite.com/paxeast.

About PAX: PAX is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 58,500 in 2008, making it the largest gaming festival in North America. For more information, visit http://www.paxsite.com.

About Penny Arcade: Equal parts online comic and commentary,Penny Arcade ( http://www.penny-arcade.com) defines and reflects gamer culture. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX gaming festival, Penny Arcade has expanded to include books, apparel and other merchandise, a video game and management of Child's Play ( http://www.childsplaycharity.org), the gamer-driven charity for children that spans the globe.

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Media Contacts

For further information regarding Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series

Carolyn Carnes

Flash Fire Communications

866-205-5670 x500

carolyn@flash-fire.com

For other inquiries

Amber Fechko

PAX Program Manager

206-774-1296

amberf@penny-arcade.com


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