PAY.BY.SHOPPING: The Strong Brand for Alternative Payments in Online Games

München, 16 August 2011: PAY.BY.SHOPPING is one of the most successful services for alternative payments in online games. Developed by Munich-based deal united GmbH, the latest version of PAY.BY.SHOPPING will be showcased at gamescom 2011 from 17 to 19 August. With PAY.BY.SHOPPING, gamers obtain their virtual goods or currency not by direct payment to the game provider, but by purchasing a coupon or a product from shopping partners in the deal united network. This means that companies can also monetize those players who generally are reluctant to pay for virtual goods, but who are ready to buy products from Amazon, Otto, or other online shops.

deal united has been working since 2008 to make this payment process secure and as straightforward as possible for the end customer. gamesom 2011 is a great opportunity for deal united to present many new product features for PAY.BY.SHOPPING. These include:

Dynamic SHOPPING Banners

Targeted banner campaigns allow shopping partners to achieve significant additional sales increases. The Dynamic Banners are easily integrated into the game and lend themselves perfectly to advertising current offers that are tailored to the interests of the gamers. The publishers only need to integrate the advertisement banner, deal united handles the rest.

The SHOPPING Bar: A dynamic shopping menu

Thanks to the new Shopping Bar, players can earn virtual currency without having to interrupt their game. The Shopping Bar is displayed dynamically and does not require a specific location on your website.


The new Widget can be dynamically integrated into any online game just as easily. Depending on the game situation, the user can move it to any location on the screen. It appears for a definable length of time and shows the player current offers. Even when it is inactive it stays visible in a reduced size, so that previously presented offers can be taken at any point, but never detracts from the gaming experience.

deal united ensures that its offers are free of spam and deceptive advertising. Based on these stringent quality standards, the Munich-based company has already gained such renowned cooperation partners as Amazon,, Dell, OTTO, ToysRUs and Zalando, as well as successful international publishers like Bigpoint, Facebook, Frogster, Ubisoft and Upjers.

Please visit for additional details.

About deal united:

Munich-based deal united GmbH is an E-commerce enterprise that has established itself in the global market with its alternative payment method, PAY.BY.SHOPPING. By using this service, end users pay for their desired digital or virtual product by purchasing a coupon or product from deal united shopping partners, among them such renowned companies as Amazon,, Dell, OTTO, ToysRUs and Zalando. On the merchant side, heavyweights like Bigpoint, DivX, Frogster, Sony Musicbox and Steganos are part of the representative deal united portfolio.

With PAY.BY.SHOPPING, the company creates a win-win situation for all parties involved. The innovative concept has received both the Red Herring 100 Global and Red Herring 100 Europe Award. Since its founding in 2008 deal united GmbH has established bases in Paris and San Francisco. Investors include Bertelsmann Digital Media Investments, FoundersLink GmbH, High-Tech Gründerfonds, Tengelmann E-Commerce Beteiligungs-GmbH and Venture Incubator.

Press Contacts:

Company Contact

deal united GmbH

Claudia Rook

Marketing Manager

Landshuter Allee 10

80637 München

Tel. +49/89/416 157 014


Public Relations Partner

Quinke Networks

Achim Quinke

Managing Director

Bei den Mühren 70

20457 Hamburg

Tel. +49/40/43 09 39 49


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at