PayByCash® President to Address the Issue of Reaching Global Markets at Austin Game Developers Conference

CHARLOTTESVILLE, VA - September 8, 2008 PayByCash® president, Kevin Higgins, will address the Austin Game Developers Conference on the subject of expanding the markets for online games to larger global audiences.“Localization Is More Than Language” will explore the specific regional issues regarding how people around the world wish to pay for online digital content.

“Many online game developers believe that globalization means language and cultural sensitivities,” said Higgins.“But, if you are not sensitive to payment options suited to the markets you wish to reach, you have not completed your job. Many game providers view alternate payment options as simply a way to pay for online goods and services without a credit card. We will also deal with issues of regional preference and payment security, particularly in markets where credit card fraud rates are especially high.”

Higgins’ presentation will go beyond the general advantages of alternate payment methods and focus on the specific challenges game providers face in major regions of the world to expand the reach and revenues of their products.“Localization is more than Language” will be presented to on Tuesday, September 16, 2008 at 4:30 p.m. in Room 6.

About PayByCash

PayByCash® (subsidiary of PlaySpan Inc.) has been empowering non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash offers more than 70 payment methods with a global reach, typically with no transaction fee to the merchant. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including the Ultimate Game Card™ that can be used for more than 200 online games. PayByCash handles all foreign currency acceptance and alternate payment option support.

About PlaySpan Inc.

PlaySpan ( www.playspan.com) is game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce. PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

For more information about PayByCash, visit www.paybycash.com. PayByCash and Internet Payment Solutions are subsidiaries of PlaySpan, Inc. For more information about PlaySpan, visit www.playspan.com.

Austin Game Developers Conference

The Austin Game Developers Conference, September 15 to 17, 2008, will attract over 2,700 attendees and provide educational, networking, and business opportunities for game development professionals driving the $11 billion video-game industry. It is the a global forum where programmers, artists, producers, game designers, audio professionals and others involved in the development of interactive games gather to exchange ideas, network, and shape the future of the industry.

Chris DeBaun , PayByCash

(434) 220-2491

cdebaun@PayByCash.com

Ben Karl, Odyssey Public Relations

(415) 955-8531

benjamin@odysseylabs.com


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