PC Gamer offers world-first ‘covermount’ for digital edition

- Get free trial of Onlive and exclusive content for Team Fortress 2

New issue is world’s biggest gaming magazine at 196 pages

22/09/11 – Future, the special-interest media group, today reveals a world-first ‘covermount’ on a digital edition – for the new issue of PC Gamer, the global PC gaming authority.

Readers of the digital edition of PC Gamer issue 232, available via Zinio, can access exclusive gifts using download codes supplied by the magazine.

The gifts include a free 30-day trial of Onlive, the revolutionary new cloud gaming service. UK readers can play high-end videogames straight from their computer, TV or mobile device without the need for discs, downloads or specialist hardware.

Also free with the issue, out 28 September, is the “Killer Exclusive” – a hat for characters in classic multiplayer game Team Fortress 2, available exclusively to PC Gamer readers.

Inside the magazine there’s a world-exclusive hands-on with 2011’s most eagerly-awaited game, The Elder Scrolls V: Skyrim.

The download codes also replace the print edition’s monthly disc as the magazine moves to a more efficient, forward-thinking way of delivering its ‘covermounted’ content.

Tim Edwards, Editor of PC Gamer, says: “It’s vital that PC Gamer reflect the habits and interests of our readers. We know that they’re happy to play and download games online – and that they’re fast losing interest in games on DVD. This change lets us add a vast amount of extra content in terms of pagination, while giving away cool exclusives.”

At 196 pages, up from 132, PC Gamer 232 is the biggest issue this millennium – and the biggest games magazine in the world. It’s read by a huge 453,000 people*.

Online, PC Gamer continues to go from strength to strength. Launched in June 2010, www.PCGamer.com is the world’s biggest single-format games website. August 2011 was a record-breaking month for traffic with more than 2.8 million unique users – the site’s highest yet and an increase of 157%**.

James Binns, Future’s Head of PC Gaming, says: “The PC Gamer brand has never been in better shape. In August our website hit a new high, with over 2.8 million unique users, and this change to the print edition will give our readers more of what they want.”

PC Gamer 232 goes on sale 28 September priced at £5.99. To buy the digital edition visit www.zinio.com/pcgamer. For more information visit www/pcgamer.com.

*Source: National Readership Survey, Jul 10-Jun 11

**Source: comScore Digital Analytix, August 2011 compared to September 2010

ENDS

About PC Gamer

Established in 1993, PC Gamer is the global authority on PC games – in print and online. It delivers sector-leading exclusives, deep insight into the culture of gaming, and hard-hitting exhaustive reviews of the latest games and hardware. PCGamer.com ( www.pcgamer.com) receives more than 2.8m unique users per month and is the world’s largest single format games website.

About Future

Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.

*Source: comScore Digital Analytix, June 2011

For more information

Contact Steve Wright, Communications Executive, on 01225 822803 or steve.wright@futurenet.com

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