Thursday 5th November: Penguin Books and Ubisoft announced today a groundbreaking partnership that will bring together the worlds of gaming and publishing in a unique collaboration.
The new book, Assassin’s Creed Renaissance, is based on Ubisoft Entertainment’s blockbuster interactive entertainment game Assassin's Creed II®, and will be published in association with Ubisoft.
"Penguin are hugely excited to be publishing the novelisation to the second Assassin's Creed game” said Editorial Director Alex Clarke.“This partnership presents at last a way for traditional book-publishing to cross-over with the ever growing and increasingly exciting world of gaming media.”
He continued:“Assassin's Creed II offers a wonderfully rich gaming experience; Ubisoft have crafted a brilliant storyline with superbly realised characters which translates seamlessly into a wonderfully fast-paced and enthralling historical thriller. For Penguin this dovetails perfectly with the appetite of historical fiction fans.”
Assassin’s Creed® is a record breaking game franchise that has seduced millions since its release in 2007. It became the fastest selling new video game ever in the US and the UK, with more than 9 million games sold worldwide for the first opus alone. This second game promises to captivate gamers and history-lovers alike on a similar scale.
“We’re delighted to be working with Penguin Books” said Rob Cooper, Managing Director of Ubisoft.“Assassin’s Creed Renaissance will offer the public a new and exciting way to experience the narrative world of Assassin’s Creed II. The book deal with Penguin, along with the Assassin’s Creed Lineage film series, is part of an ambition to bring the Assassin’s Creed franchise to multiple entertainment media. These projects along with the game itself will provide a truly immersive experience.”
The game will be released on 20th November in the United Kingdom with the book following closely behind, published on 26th November.
About Penguin Books
Penguin was established in 1935 and is one of the world’s leading consumer publishing businesses. Penguin publishing comprises the following imprints: Allen Lane, Fig Tree, Hamish Hamilton, Michael Joseph, Penguin, Penguin Classics, Puffin and Viking. Penguin has offices in 15 countries and is part of the international media company Pearson.
About Ubisoft Entertainment
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of€1,058 million.