PENNY ARCADE REVEALS PAX 2009 EXHIBITORS AND FIRST PROGRAMMING DETAILS

For Immediate Release

SEATTLE - Aug. 6, 2009 - The organizers of the sixth annual PAX gaming festival today announced key details of the upcoming show to be held Sept. 4-6 at the Washington State Convention and Trade Center. This year's exhibition hall will offer PAX attendees hands-on time with highly anticipated games and products from nearly 100 exhibitors, including top publishers Microsoft, Sony, Nintendo, Ubisoft, Blizzard and Wizards of the Coast (see below for a complete exhibitor list).

In addition to seeing an enormous number of pre-release games on the show floor, attendees can expect a slew of panels, the Omegathon gaming competition, tournaments and more. First details of PAX 2009 programming include:

• The first live US demonstration of LucasArts' Star Wars: The Old Republic and a sponsored cantina where LucasArts community members attending PAX can mingle with staff and developers

• Demonstrations of Ubisoft's hottest titles, including Assassin's Creed II and Tom Clancy's Splinter Cell Conviction

• The PAX 10 independent games showcase

• Sponsored parties throughout Seattle's downtown core

• Two nights of beguiling concerts featuring the best artists in nerdcore

"PAX IS SO GREAT," said Robert Khoo of Penny Arcade. "SO GREAT."

Aug. 15 is the deadline for "mailed" pre-registration, so if you want to have your badge delivered directly to your doorstep, pre-register now at http://paxsite.com. Registrations after that date will have to be picked up on site during the show.

Complete List of PAX 2009 Exhibitors:

- 1up

- 2K Games

- Aeria Games&Entertainment

- Alienware

- Alteil

- Ankama Games

- Antec

- Astro Gaming

- Atari, Inc.

- Bethesda Softworks LLC

- Big Fish Games

- Bioware

- Black Sheep Studios

- Blizzard Entertainment

- Capcom Entertainment, Inc.

- CCP Games

- CDV Software Entertainment USA

- Chessex

- Disney Interactive Studios

- Dolby Laboratories

- ECA

- Electronic Arts

- Eminence Group Pty. Ltd.

- Fallen Earth LLC

- Flying Frog Productions

- Flying Lab Software

- Frogster America

- Funcom

- Garage Games

- Geek Chic HQ

- Gunnar Optiks

- Harmonix Music

- Hi-Rez Studios

- Hothead Games

- Hudson Entertainment

- iGlove Inc.

- Ignition Entertainment

- ITT Technical Institute

- Jones Soda Co.

- Klei Entertainment

- Mana Energy Potions

- Mega64

- Microsoft

- Microsoft-XNA

- Mythic Entertainment

- Namco Bandai Games America inc

- Namco Networks America Inc.

- NCsoft

- Nexon

- Nintendo of America Inc

- NVIDIA

- Omni Consumer Products (Tru Blood)

- Oni Press

- Patriot Memory

- Phantom EFX, Inc.

- Pink Gorilla LLC

- Playlogic Entertainment Inc.

- Privateer Press

- Riot Games

- Rockstar Games

- Rooster Teeth Productions, LLC

- Runic Games

- SEGA

- Sony Computer Entertainment America

- Stardock Entertainment

- SteelSeries

- Sweet Kitty

- Swell Games / Simon Fraser University

- Telltale Games

- The Behemoth

- The Dreaming Comics and Games

- The Guildhall at SMU

- THQ

- TN Games

- Tozai, Inc.

- Tritton Technologies

- True Games Interactive

- Turbine

- Turtle Beach

- Twisted Pixel Games, LLC

- Ubisoft Entertainment

- Unknown Worlds Entertainment, Inc.

- Upper Deck Entertainment

- Valve Software

- Vancouver Film School

- Wacom Technology

- Warner Bros. Games

- Wizards Of The Coast

- Y-Bot Classic Video Games

- Zalman USA Inc.

About PAX: PAX is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 58,500 in 2008, making it the largest gaming festival in North America. For more information, visit www.paxsite.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( http://www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving over 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.

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Media Contacts

For further information regarding Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series

Carolyn Carnes

Flash Fire Communications

866-205-5670 x500

carolyn@flash-fire.com

For PAX 2009 media registration

PAX Media Liaison

206-774-1296

pax_media@penny-arcade.com

For other inquiries

Amber Fechko

PAX Program Manager

206-774-1296

amberf@penny-arcade.com


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