Buenos Aires, May 5th 2009
As part of its successful 2009 Footvolley campaign, Pepsi has today announced the launch of a gripping and interactive online game that allows users to compete as their favourite football stars. Developed in collaboration with Three Melons, a leading game studio in Latin America, New York advertising agency Safari Sundays and Brazilian game developers Aquiris, Pepsi Footvolley allows gamers to compete on the beach in this fast-paced and action packed game.
Pepsi Footvolley, www.pepsifootball.com/game, models a beach side Footvolley match combining the field rules of volleyball and the touch rules of football. Renowned around the world as a skilful and tactical sport, Pepsi Footvolley incorporates clever game play that puts any experienced gamers’ skills to the test, creating an exciting and challenging online experience.
With the use of Unity 3D engine technology, each of the six global football stars, whom fans can pick from to play as, have a realistic look and feel, appealing to the huge online gaming communities. The sleek and smooth styling of the game creates hours of enjoyment and compelling game play for any sporting fan.
What’s more, at pepsifootball.com, visitors can watch the global Footvolley ad, view profiles of the Pepsi footballers and view tips and demonstrations from the stars themselves on how to play Footvolley.
The game is live to be played at www.pepsifootball.com/game.
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and the Dow Jones World Sustainability Index.
For more information: http://www.pepsico.com
About Three Melons
Three Melons is a leading game studio in Latin America that creates fun, highly polished Web and Smartphone games with a social component. The games are free-to-play, with advertising and virtual goods business models.
The company has business relations with MTV Networks, LEGO, Disney, and other top media companies, game publishers, advertisers and agencies around the world.
The studio housestop talent in its offices in Buenos Aires, Argentina and has a business development office in Los Angeles, California.
About Aquiris Game Experience
Aquiris is a Brazilian game experience company. Its aim is to make games for the advertising market, providing experiences among people and brands.
Aquiris believes that everyone is a potential gamer. It depends only on how the approach is made. Aquiris’ products include mostly advergames and virtual reality developments.
Some clients and brands that Aquiris has worked for include Axe/Lynx, Olympikus, Campana Brothers, Gillette, General Motors, Kibon, Embraer, Pepsi.
For more information: http://www.aquiris.com.br
About Safari Sundays
Safari Sundays is a creative agency based in New York City that specializes in communication solutions for youth brands. Safari Sundays' brand initiatives utilize fresh design and relevant technology solutions to reach out to an international audience of young, technically savvy urban consumers.
For more information: http://www.safarisundays.com