PERFORMANCE BY CHEAP TRICK’S RICK NIELSEN FOR THE CONDUIT

SAN FRANCISCO&LONDON (March 26, 2009) - SEGA of America Inc. and SEGA Europe Ltd. today announced that Rick Nielsen, guitarist and founding member of the musical group Cheap Trick, would provide guitar tracks for the anticipated title, The Conduit™, for the Wii™ home video game system. Nielsen, who has penned and performed such hits as I Want You to Want Me and Surrender, is known for his distinctly powerful riffs and for his signature five-neck custom guitar and crowd-pleasing live performances.

"Rick Nielsen is a rock legend who just happens to be a really likeable guy,” said Sean Ratcliffe, Vice President of Marketing, Sega of America. "It is a testament to the growing word of mouth surrounding The Conduit that he took an interest in this project and was gracious enough to lend us his expertise."

"We were very excited to get the chance to work with Rick on The Conduit," said Eric Nofsinger, Chief Creative Officer of High Voltage Software. "Even though he's known for driving rock guitar, he was able to provide great ambience and textural qualities that perfectly fits the mood of the game and helps it become a truly unique experience."

The Conduit unfolds in a near-future Washington DC after a set of inexplicable events leave the city in a state of panic. As new recruits of a shadowy government agency, players will investigate strange occurrences upsetting the city, all while trying to keep one step ahead of a mysterious and lethal enemy.

"I hope these lunar notes float with you," Rick Nielsen said on adding guitar to The Conduit.

To check out the .wmv music fiel for The Conduit™, please visit the SEGA Press FTP site at http://segapr.segaamerica.com (in SEGA_News or go to SEGA_Games, The Conduit).

The Conduit is slated to release in summer 2009 exclusively for Wii. For more information on The Conduit please visit: http://www.conduitgame.com

For press information and assets please visit the SEGA Press FTP site at http://segapr.segaamerica.com

About SEGA of America Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About High Voltage Software, Inc.

High Voltage Software, Inc. is an award-winning studio that has been developing games and simulations for over 15 years. Located in Hoffman Estates, Illinois, it now employs over 170 staff members. The independent company has successfully produced a wide variety of license-based video game titles that include competitive racing, professional sports, horror, motion picture adaptations, and military simulations, and is now making its foray into original and innovative intellectual properties. More information about High Voltage Software and its products can be found at www.high-voltage.com.

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