PERSONA 4 ARENA OPENS A BRAND NEW CHAPTER FOR PERSONA FANS TO ENJOY

FOR IMMEDIATE RELEASE

BRISTOL, United Kingdom (May 2013) Much more than a fighting game spin-off, Persona 4 Arena from ATLUS, PQube and Zen United represents the next big step forward in the Persona 4 universe.

Set after the events of Persona 4 and focusing on the sinister tournament the ‘P1 Grand Prix’ – Yu and the Investigation Team must enter the Midnight Channel to uncover the mystery behind the disappearance of his friends, Rise and Kanji.

Meanwhile, Teddie seems to be acting very strangely, and a brand new character, the mysterious Labrys, has appeared. How are these events linked? And why is the Midnight Channel back on air?

In Persona 4 Arena, ATLUS have delivered a new, full-blown Persona experience, boasting a 30+ hour story that fans of the award-winning Persona 4 can enjoy as canon – further exploring the much-loved characters from the RPG.

More than just an after-thought, the Persona 4 Arena story is as engaging an experience as any of ATLUS’ world-class RPGS.

The Persona 4 Arena storyline features:

·         Brand new story arc which picks up 2 months after the events of Persona 4.

·         Over 30 hours of Story Mode gameplay.

·         12 individual story paths, as players experience a new chapter from multiple perspectives.

·         The introduction of brand new character, Labrys.

·         The coming together of both Persona 3 and Persona 4 characters in the same story for the first time.

·         Akihiko, Mitsuru, Aigis and Elizabeth return, two years after the events of Persona 3.

·         The Persona 4 Golden and Persona 3 voice cast reprise their roles for Persona 4 Arena.

·         Beautiful anime cut-scenes from renowned Japanese studio, Madhouse.

·         The beginning of a new chapter in the Persona 4 story – that both Persona fans and newcomers to the series can enjoy.

With Persona 4 Golden having recently released in Europe, Persona 4 Arena offers fans a brand new Persona 4 experience and an all-new way to continue the adventures of their favourite characters.

Trailer can be found here: http://youtu.be/jXcs5Od8nsc

Persona 4 Arena is scheduled to release on Friday, 10th May 2013.

For more information on the forthcoming Persona 4 Arena please visit:

www.personaeurope.com

Facebook.com/PersonaEurope

Twitter: @personaeurope

The Persona 4 Limited Edition is now available to buy exclusively on The Zen Store: http://thezenstore.eu

About ATLUS

Index Digital Media Inc.'s ATLUS brand has become known across the industry as a mark of high-quality, deeply immersive, uniquely Japanese video game experiences. With award-winning titles that reach across a variety of genres and platforms, including the Shin Megami Tensei® and Persona® series of role-playing games, the ground-breaking action-adventure/puzzle game Catherine™, and the much-celebrated RPG Demon's Souls™, ATLUS is committed to offering the highest standard in interactive entertainment experiences.

For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the ATLUS Faithful!

Twitter:  www.twitter.com/AtlusUSA

Facebook:  www.facebook.com/AtlusUSA

About PQube

PQube is a publisher, distributor and service provider for the interactive entertainment industry with a global reach from its UK offices in Letchworth and Doncaster and European network.

Publishing and distributing games, consoles and accessories and covering all major formats and digital channels, PQube has established a track record of success and together with its key partners handles several major franchises in the UK and European markets including: WRC, BlazBlue, History: Legends of War, Arcana Heart, MX Mud, SBK, MotoGP Crash Time, Persona 4 Arena as well as the NeoGeo X, SEGA, Sonic, Street Fighter 2 and Atari retro console ranges.

Through its services division PQube offers business development, marketing and PR services together with a range of support services including web design, e-commerce, production, and fulfilment solutions.

About Zen United

Zen United is a consortium of Japanese and Asian game developers targeting European Markets. Zen United provide international business development and 'culturisation' (localisation + naturalisation) services to independent, high quality, long standing studios to establish foundations for European business and a pipeline to collect feedback from European markets.

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