Phantom EFX Announces License Agreement with WMS

Cedar Falls, Iowa – August 9, 2011 – Phantom EFX, a leading developer and publisher of PC based casino and card game titles, announced today it has entered into a license agreement with WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), a leading designer and manufacturer of innovative video and mechanical reel-spinning gaming machines, whereby Phantom EFX will bring several WMS slot based themes to PC, digital download, and mobile platforms. WMS’ branded content is featured on some of the most popular and innovative slots on casino floors. The first content from this partnership will be announced in the coming days.

In its decades-long existence, Phantom EFX has quickly skyrocketed to the top of the industry, becoming the world's leading developer and publisher of slot and casino games. Phantom EFX has consistently followed the simple goal of creating titles that are more innovative, more entertaining, and graphically superior to the present market offerings produced by its competitors. This commitment to excellence is evidenced by the firm’s maintaining a solidified stance at the top since 2005.

“As one of the founders of this great company, I can undoubtedly say that this is one of the most exciting times in Phantom EFX’s history,” said Aaron Schurman, CEO of Phantom EFX. “I’m unbelievably honored to enter into this license arrangement with WMS. WMS’s incredible slot themes are well known with slot players around the world and are synonymous with exciting gaming entertainment. We look forward to leveraging the innovative content and well-known brands from WMS to create casino games for PC, digital download and mobile platforms that offer players unmatched levels of entertainment.”

“As a leader in reaching slot and casino game players through PC, digital download and mobile platforms, we believe Phantom EFX will do an excellent job extending the availability of some of our most popular brands into the homes of gamers and slot enthusiasts,” said Larry Pacey, executive vice president of global products and chief innovation officer of WMS. “Phantom EFX shares our core values of innovation and quality and providing exciting value in entertainment.  We look forward to seeing our brands come to life in these new channels of distribution.”

For more information about Phantom EFX, or any of its other titles, please visit http://www.phantomefx.com/ .

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About Phantom EFX

Founded in 1998 and headquartered in Cedar Falls, Iowa, Phantom EFX is the world’s leading game developer and publisher of interactive card and casino entertainment titles for PC and Mac. Phantom EFX is a software entertainment company that creates ultra-realistic experiences that come to life on PCs, mobile devices and consoles. With top-notch talent, facilities, resources, and a relaxed Midwest atmosphere, Phantom EFX has the vision and capabilities to continue to successfully produce titles that are fresher, more entertaining and graphically superior to the present market offerings. For more information about Phantom EFX, please visit: www.phantomefx.com.

About WMS

WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues.  WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency.   More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter or YouTube.


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