PHASE 10 Goes Mobile After 25 Years, 30 Million Units

SEPTEMBER 26, 2007 (Ottawa, ON and Indianapolis, IN)— Fundex Games, producer of top-selling board games, dice games, and card games, and Magmic Games, a leading developer and publisher of mobile games, today announced a three-year, five game partnership and imminent availability of rummy card game classic, Phase 10®, for a wide array of cell phones and other mobile devices worldwide.  Phase 10, one of the world's best selling card games, has sold over 30 million units and launches for mobile in mid-October through leading carriers across North America.

"Phase 10 has been played by millions of adults, families, and students, mainly in a traditional room setting, for the past 25 years," said Fundex Director of Marketing, Daniel Sabato.  "Now, Phase 10 is on a novel platform that recognizes a new generation of kids and adults who use cell phones and play anywhere, anytime.  We are excited to work with an innovative game developer like Magmic to help us bring Phase 10 to this level as well as bring our other popular proprietary games to this platform."


"Lead designer Wes Tam and Magmic's casual games design team were challenged to produce the best-looking card game on the market, and they delivered," said Magmic Vice President, Phil Giroux.  "Phase 10 features effects, transitions, and animations that surpass any other card game I've seen for mobile— even the sound effects rock.  Phase 10 mobile is a truly an enjoyable, and addictive, gaming experience."

The original Phase 10 card game was created in 1982 by game player, turned game inventor, Kenneth Johnson.  The game is based on a variant of rummy known as Liverpool Rummy and requires a special card deck, produced by Fundex Games, and can be played by two to six people.  The game is named after the ten phases (or melds) that a player must advance through in order to win.  For a complete set of game rules, and for further Phase 10 fun, see

Features of the new Phase 10 Mobile:

•    PICK UP N' PLAY: Players learn rules within two minutes, simply by playing. Feedback mechanisms ensure there is no need to read any instructions.


•    INTUITIVE USER INTERFACE: All of the cards, game components, and avatars are clean and easy to navigate.

•    ACTION DESIGN: There's nothing static about Phase 10 mobile. Magmic Studios bring a true arcade feel to this card classic with seamless transitions, animations and avatars.

•    SINGLE PLAYER OR MULTIPLE PLAYER: Enjoy this game either by playing against computer opponents, or get challenged by friends.

About Fundex Games

Fundex Games, Ltd., founded in 1986, is a privately-held company based in Indianapolis, Indiana. The company produces a wide range of board games, dice games and card games, including award-winning Alfredo's Food Fight™, Monster Under My Bed™, Highrise™ and top-seller, Phase 10®, for mass and specialty retailers in North America. For more information, please visit

About Magmic Games Inc.

Magmic Games is a world leading developer and publisher of mobile entertainment with over 70 titles in action, sports, casino, puzzle, retro and multiplayer games for J2ME, Brew, Smart Phone, BlackBerry, Windows Mobile and Sidekick handsets.

Magmic publishes a full range of content from original IP to partnering with top entertainment publishers including THQ Wireless, Glu Mobile, Hands-On Mobile, PopCap Games, Fundex Games, and Konami, housing some of the biggest titles in the game industry such as Brain-Up, Texas Hold 'em King, Phase 10, Frogger, Monopoly Tycoon, Call of Duty, Chuzzle, Miner 2049er, World Poker Tour, NBA and NFL. The company has studios and offices in Vancouver and Ottawa. For more information, please visit

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For more information and review copies of Phase 10 Mobile, please contact:

Aron Slipacoff

Hoopla Communications


Ms. Am Curet

A. Rodgers&Associates, Inc.


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