PHILIPS amBX ENABLES DEFCON FINAL

Redhill, Surrey - Philips today announced that it has teamed with Introversion to amBX-enable the final of the 12-week DEFCON tournament, due to be held on 2nd September in the all-new Birmingham Omega Sektor, the largest gaming centre of its kind in the world.

DEFCON is an online, multiplayer strategy game simulating global thermonuclear warfare. The game, inspired by the 1983 cult-classic film Wargames, superbly evokes the tension, paranoia and suspicion surrounding the Cold War era.

A total of 30 finalists from around the UK will be invited to play three DEFCON matches, including two speed matches and one full 45-minute game, which will be fully amBX-enabled. The finalists will be competing for an impressive£10,000 prize fund, including Philips amBX PC Gaming Peripherals kits and a 42” Philips ambilight LCD TV, to be presented by the Directors of Introversion.

Former professional gamer Sujoy Roy will be on hand to provide online commentary and live streaming of the tournament over the Internet, whilst gaming VIPs and the media will spectate from a dedicated amBX-enabled VIP lounge within the venue.

“This will be a really exciting event in which to participate and spectate, not only for our core fans but also for those who are entirely new to our games,” said Mark Morris, Managing Director at Introversion Software.“We welcome everyone to come down and join us for the day, either to watch the battle for global domination unfold, or to take part in your own nuclear Armageddon by playing DEFCON on one of the hundreds of PCs available at the Omega Sektor.”

“The DEFCON LAN tournament is a great opportunity for us to showcase amBX to press and public alike, particularly as this game’s ambient experiences are very different to other game genres we’ve demonstrated so far,” commented Jo Cooke, Chief Marketing Officer, Philips amBX.“Introversion is a young and dynamic team and it’s genuinely exciting to be working with them on such a popular release.”

Shorthand for‘ambient experiences’, amBX is a giant leap in the development of ambient intelligence and revolutionises the gameplay experience by extending the gaming world out of the screen and into the real world. amBX provides gamers with a full‘sensory surround experience’ by equipping developers such as Introversion with a tool box to use light, colour, sound and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and desktop fans.

Philips is setting a global standard by licensing the amBX technology to computer game developers, publishers and peripherals manufacturers and Introversion is part of a rapidly growing list of games industry companies supporting amBX-enabled games and peripherals, including Gearbox Software, Zombie, Riot Games, Brain in a Jar, Invictus Games, Instinct Technology, Codemasters, THQ, Kuju, Revolution, Sumo Digital, Rivers Run Red, Philips Peripherals&Accessories and SpectraVideo. Philips is currently in the closing stages of agreements with a number of other high profile companies regarding amBX-enabling all kinds of games.

For more information:

www.ambx.com

Media contacts:

Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

Tel: +44 (0) 20 421 7600 Fax: +44 (0) 20 7421 7601

email: mark@bastion.co.uk

Philips amBX

Hans Driessen

Tel.: +31 40 2746692

email: hans.driessen@philips.com

About Introversion

Heralded as 'the last of the bedroom programmers', Introversion Software is one of the UK's most-respected and successful independent game developers and publishers. Founded in 2001 by three university students, and starting out with an initial personal investment of just£600, Introversion went on to produce three critically acclaimed titles; Uplink, Darwinia and DEFCON. Their second title Darwinia was awarded three prizes at the 2006 Independent Games Festival Awards, including the Seumas McNally grand prize, and Introversion was recently voted one of the top 50 Best Games Companies in the world.

For more information on all of Introversion's projects please visit www.introversion.co.uk.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of“sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

About Omega Sektor

Omega Sektor, the next key recreation destination in the UK opens its doors in the heart of Birmingham on 10th August. This state-of-the-art centre is set to usher in the 21st Century of arcade style gaming, providing a casual yet high-tech social experience for all ages and abilities. The centre will also offer music, movies, an internet café and other entertainment areas. Boasting over 400 high spec PCs with multiplayer LAN and online play, as well as the market leading next generation consoles, Omega Sektor will rank amongst the largest gaming centres in the world. In addition, many major publishers have signed up, attributing to a catalogue of over 100 playable games.

About IGUK

The association of PC Gaming Cyber Café’s in the UK, established IGUK in 2001. It was designed to enable and promote PC and console gaming to more people in the UK as well as forming a coherent alliance between these retail centres. This allows IGUK to deal directly with the games publishers and our sponsors and easily organise large-scale national tournaments and leagues open to all, regardless of location and home facilities. Of course, such an alliance yields other benefits such as allowing IGUK members to deal directly with suppliers of hardware, software, accessories and connectivity, giving better pricing and a single point of contact for those companies wishing to sell or promote their products to what was previously a disparate group of organisations. For more information please visit www.iguk.org


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