PHILIPS INJECTS AMBX INTO PROJECT TORQUE

Redhill, Surrey, United Kingdom - Philips today announced an agreement with Aeria Games&Entertainment to amBX-enable the upcoming MMORG (Massively Multiplayer Online Racing Game), Project Torque.

Shorthand for‘ambient experiences’, amBX evolves the gaming experience by extending the gameplay world out of the screen and into the real world. amBX delivers a full sensory surround experience by equipping game developers with a tool kit to use light, colour, sound and even air flow through enabled peripherals, such as the Philips amBX PC Gaming Peripherals range of LED colour-controlled lights, rumble peripherals and desktop fans.

Featuring hot graphics, 32 player races, a whole host of online community features, vehicle upgrades and tournaments, Project Torque is the first MMORG to be released in North America and embodies the essence of competition, alongside the fun of casual gaming. Racers are able to tune and modify their cars and then show off to everyone on the track.

To register and play Project Torque for free, go to http://project-torque.aeriagames.com.

Injecting amBX into the Project Torque mix will allow racers to really feel the rush of wind in their hair as they accelerate, see the strobing sunlight effects as they glide under bridges and trees and feel the rumble of tyres as they power over different road surfaces. The amBX-enabled Project Torque is no game for wig wearers or travel sickies.

“Aeria Games, in partnership with Invictus Games, is pleased to offer the world's most intense, free to play MMORG,” commented Etienne Grunenwald, Producer, Project Torque, Aeria Games&Entertainment.“The addition of amBX effects, particularly wind, sun light and road rumble, will add a whole new level of realism to Project Torque. amBX will really take our players to another racing dimension.”

“Aeria Games is joining a really strong game developer line up and Project Torque is the first opportunity for gamers to experience amBX effects through free massively multiplayer online gaming,” commented Jo Cooke, Chief Marketing Officer, Philips amBX.“amBX provides all kinds of ambient experiences for all kinds of games and racing gamers, in particular, really benefit from feeling the wind rush past their faces.”

Philips is setting a global standard by licensing the amBX technology to computer game developers, publishers and peripherals manufacturers and Aeria Games joins a rapidly growing list of companies supporting amBX-enabled games and peripherals, including Brain in a Jar, Codemasters, Gearbox Software, Instinct Technology, Introversion, Invictus Games, Kuju, Philips Peripherals&Accessories, Revolution, Riot Games, Rivers Run Red, SpectraVideo, Sumo Digital, THQ and Zombie.

For more information:

www.ambx.com

Media contacts:

Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

Tel: +44 (0) 20 421 7600 Fax: +44 (0) 20 7421 7601

email: mark@bastion.co.uk

Philips amBX

Hans Driessen

Tel.: +31 40 2746692

email: hans.driessen@philips.com

About Aeria Games

Aeria Games is the dynamic gaming community where players of all backgrounds and interests can connect, share, and enjoy an unparalleled variety of Massive Multiplayer Online (MMO) games from all over the world.

Our vision is to provide the best Community Gaming Experience and Service to each and every one of our playersand best of all, every game is FREE to Play! Start playing our games today by registering here for your Aeria Games account.

Founded in 2006, Aeria Games&Entertainment, Inc. is based in Silicon Valley, California.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of“sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.


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