PHOTO/PRESS CALL: JASON BRADBURY AND ZERO EMISSION TOYOTA GT86-R DEMONSTRATION CAR

WHAT

Prior to its reveal to the UK public for the first time at the Gadget Show Live from 3-7 April 2013, Italian tyre manufacturer Marangoni Tyre is bringing its zero-emission Toyota GT86-R demonstration car to the NEC in Birmingham on Tuesday 26 March for a special media-only viewing as it starts its European Tour.

Media attendees will have the opportunity to photograph the car and - subject to space on site - to take a test drive. In addition, Jason Bradbury, host of The Gadget Show and Gadget Show Live Super Theatre, will be available for interviews in person, while phone interviews will also be available by advance request with Matt Hodgins, Head of Event - Gadget Show Live.

WHEN

Tuesday 26 March at 1100h: meet in Atrium Concourse Suite 21 - enter the NEC via Gate 3 and enter Atrium via entrance 2 (maps will be distributed with RSVPs)

WHERE

The NEC, Birmingham

WHO

·         The Toyota GT86-R Marangoni Eco Explorer

·         The Gadget Show’s Jason Bradbury who will host the Gadget Show Live Super Theatre

The Toyota GT86-R Marangoni Eco Explorer, which can run for over 100 miles emission-free for as little as £5, will make its UK debut when it stops off at the NEC on Tuesday 26 March.

The GT86-R Marangoni was first previewed at the Geneva Motor Show on 5 March 2013, where the company promoted its strong Italian identity through its tuning version of the revelation sports car of 2012.

Now at the start of its European tour having made the journey to the UK from Geneva, the Marangoni demonstration car will stop off in Birmingham on Tuesday 26 March, its only tour stop prior to the Gadget Show Live 2013 - Europe’s leading technology exhibition from 3 – 7 April 2013 - where it will be showcased as one of a dozen jaw-dropping products in the “Future Tech” Zone.

Jason Bradbury is the host of The Gadget Show. He has worked as a TV presenter and producer on hundreds of shows in a career spanning almost twenty years.

When it comes to gadgets, science and all things tech, Jason is a force of nature. His own inventions, which include the world's first working jet-powered hoverboard, have become legendary with viewers of The Gadget Show. He is also a private pilot and is licensed to build transmitters by the Home Office.

With a passion for technology and science that is utterly infectious, Jason brings confidence to his performance on camera rarely seen in factual television. He also boasts excellent comic abilities, developed during his years a performing in a double act with Little Britain star David Walliams.

The Gadget Show Live will take place at the NEC in Birmingham from 3 – 7 April 2013 and the Toyota GT86-R demonstration car will be showcased in the Future Tech Zone.

Based around the popular Channel Five prime time programme, the Gadget Show Live event brings the TV programme to life where visitors can view, try out and buy the very best in cutting edge technology.  

With the leading lights of the consumer technology industry signed up to exhibit including Microsoft, LG, Acer, JVC, Lenovo, Game, Alpine, Orange (EE) and Freesat,  visitors will be able to get their hands on some great new tech.

In fact, many of the products in the Future Tech Zone have never been seen before in the UK.

Products in the Future Tech Zone include – as well as the zero emissions car - an amazing £12,000 robot with human-like gestures and movements and a water-propelled stunt bike called the Jetovator. 

It’s more than just an exhibition however, and visitors can also see the presenters of the TV show in a stunning hour long show in the Super Theatre.  Jason Bradbury and Pollyanna Woodward, alongside some very special guests, will deliver presenter challenges, audience competitions and mass gaming challenges.  There will also be fantastic prize giveaways and outstanding technology on display.

Tickets are still available. More information and details of how to purchase can be found on the Gadget Show Live website: http://www.gadgetshowlive.net/Birmingham

ADDITIONAL DETAILS

The Toyota GT86-R Marangoni Eco Explorer

The GT86-R Marangoni has been fitted with the NH3 engine system, offering dual fuel supply. When driven at engine speeds below 2, 8000 rpm the car can completely run on ammonia. As ammonia has a higher energy content per kilogram than petrol, the GT86-R can easily maintain the performance potential of the car whilst delivering zero emissions. The car is also capable of switching to direct injection and petrol at higher engine loads.

One tank of ammonia to fill the GT86-R can deliver a range of around 112 miles for as little as £5.

The NH3 design, developed by Bigas International, uses a special pressure reducer called RI21JE and a special control unit to make sure that all safety and reliability requirements are met. This system completely eliminates fine dust particle emissions and significantly reduces CO2 emissions.

Enhancements have also been made throughout the development of the car to give it a striking presence, including the ruby red Marangoni M-Power EvoRed one off tyres in the 235/35R19 size on the front and 265/30R19 on the rear, fitted on Barracuda Karizzma 8.5 x 19 wheels on the front axle, and 9.5 x 19 on the rear.

The bodywork has also been completely repainted. The roof is gloss black, while the bottom part of the car uses a special paint, the latest invention by German company Fashion Paint, called Flash Chrome. This paint’s extremely fine particle size, when combined with special clear coat, gives colour tones that change based on exposure, with sensational results.

WHAT NEXT?

Please RSVP to Katy Anderson or Sophia Tsiappourdhi (details below) by close of play on Friday 22 March at latest.

ENDS

For all press enquiries and to RSVP, please contact:

Katy Anderson - Communications Manager - NEC Group:

T: 0121 767 3214

M: 07766 902 399

E: katy.anderson@necgroup.co.uk

Sophia Tsiappourdhi - Communications Executive - NEC Group

T: 0121 767 2937

M: 07825 125 002

E: sophia.tsiappourdhi@necgroup.co.uk

Visit the NEC online:

www.thenec.co.uk  and find out what’s on at www.thenec.co.uk/whatson. You also follow the NEC on LinkedIn.

NEC Notes to Editor

The NEC, which occupies a 610 acre site in the borough of Solihull, just eight miles from Birmingham City Centre, welcomes around 2.1 million visitors each year to around 140 trade and consumer shows and over 400 conferences and live events.

The venue offers unrivalled flexibility with more than 186,000 square metres of covered exhibition space through 33 conference suites and 20 interconnecting halls, in addition to over 160 acres of hard standing ground and 75 acres of woodland.

Over 40% of the UK’s population live within a two-hour drive time of the NEC and are able to access it through the fantastic transport network that surrounds the site. As well as a physical connection to Birmingham International Airport and Birmingham International Railway Station, the NEC is in close proximity to the M6 and M42 and has over 20,000 car parking spaces for visitors.

In addition, as the NEC site’s ‘Destination NEC’ master plan continues to progress, work is now underway on the UK’s first integrated destination leisure and entertainment complex, Resorts World Birmingham, which is due to open in April 2015 with the creation of 1100 new jobs, making the site a 24/7 visitor destination.

 


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