Pixofactor Entertainment Engages with Unity Technologies

Royal Oak, Mich., (March 8, 2011)Pixofactor Entertainment, a complete video gaming and entertainment content development company, has entered into a comprehensive software license agreement with Unity Technologies, provider of the Unity development tool for highly interactive 3D content on the web, mobile and console platforms. Company CEO Sean Hurwitz made the announcement.

As part of the agreement, Pixofactor will begin utilizing the latest Unity 3.2 development platform and its successors across multiple franchises and genres, including current projects Ben Hogan’s Five Lessons and Zorro . The Pixofactor Unity software license deal enables every Pixofactor developer, full access to the entire range of Unity Pro products from web and mobile to consoles and future platforms. 

"Our partnership with Unity Technologies further helps solidify our leadership position within the gaming industry,” said Hurwitz.“By utilizing Unity’s recognized cross-platform technology, it will provide us the opportunity to develop high-quality assets that will stand out within this crowded marketplace as well as help us invest into our future emerging media development needs.”

Pixofactor will immediately begin incorporating Unity technology into their latest two projects:

    <*>A multi-million dollar project to develop a Ben Hogan Five Lessons game across multiple digital platforms, including: A Wii TMgame, mobile applications and interactive web site and DVD. The Ben Hogan Five Lessons for the Wii system and iPhone games are scheduled to be released during Christmas 2011. The interactive web site will be ready for Father’s Day 2011 and the 2011 golf season. <*>An interactive Zorro game application is being developed for iPhone and iPad. The iPhone application will be ready during March 2011 with the iPad game available the following month.
Unity's unique feature set, including one click output to all major platforms is one of the key factors in Pixofactor's selection of the platform. The ability to easily and quickly bring titles to consoles, mobile devices and the web will increase efficiency and decrease development costs.

“We are excited to work with Pixofactor Entertainment,” said Tony Garcia, Unity Technologies, VP of Business Development.“Pixofactor is an up and coming player in the game space. They will be one of the first developers to release a game using our Unity 3.2 product on the Wii system. Democratizing game development is at the forefront of our business mission, and Pixofactor is another important part of our community doing just that.”

About PIXOFACTOR:

PixoFactor Entertainment headquartered in Royal Oak, Mich., is a leading full development studio specializing in game development, animation, production services and more. Founded as a partnership between Michigan-based developers, artists, producers and directors, PixoFactor developers have an impressive track record of developing AAA games, apps and content for all interactive and media platforms.  PixoFactor also specializes in motion capture, cinematics, and visual effects. PixoFactor currently participates in the 42 percent Michigan-based film industry incentive. For more information about Pixofactor and its services, please visit  www.pixofactor.com or call 248-629-7274.

About Unity Technologies Unity Technologies is revolutionizingthe game industry, was named one of the top five game companies of 2009 by Gamasutra after just four years on the market and received Develop Magazine's coveted Grand Prix and Technical Innovation Awards in 2010. Today Unity Technologies has more than 200,000 registered users worldwide -- including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Ubisoft, Warner Bros., large and small studios, independent professionals, students and hobbyists -- using the Unity platform to develop high-quality interactive 3D content for the web, mobile and console. Unity Technologies is one of the fastest growing software companies and is aggressively innovating to expand usability, power and platform reach so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit http://unity3d.com

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